Startup Story
Natercia Jone is a Mozambican entrepreneur and the founder of Dione’s Liquor, with more than 20 years of experience having operated in the cleaning and gardening, confectionery sectors. She is currently dedicated to building her business and brand, Dione's Liquor, which is focused on the production of liqueurs based on fruits, herbs and currently operating in the national market.
A Natercia Jone é uma empreendedora Moçambicana, com mais de 20 anos de experiência, tendo operado nos ramos de limpeza e jardinagem, confeições, e atualmente dedica-se na sua empresa Dione’s Liquor que está centrada na produção de licores na base de frutas, ervas e diversos de momento atuando no mercado nacional.
LoA spoke to Natercia Jone about her passion for creating artisanal liqueurs using natural ingredients found in her country, and about her vision for the brand in the future.
What does your company do?
Dione’s Liquor is a Mozambican company dedicated to producing homemade liqueurs and jellies based on fruits, herbs, and various other products.
A Dione’s Liquor é uma empresa Moçambicana que se dedica na produção de licores e geleias caseiras na base de frutas, ervas e diversos.
“Dione’s Liquor is an artisanal production company, with a quality equal to or greater than industrialized liqueurs with a particularity that makes them different, their ingredients are mostly natural.”
What inspired you to start your company?
Always having the spirit of undertaking and enjoying new challenges, this was another passion that I dedicated myself to and inspired me to want to reach greater heights when I began to realize that as I produced only for home use, such as: serving guests and close friends, it was noticed that there began to be more adherence to the product due to good references. Therefore, the idea of creating the company arose, which today takes part in various events, both public and private, with excellent results.
Tendo sempre o espírito de empreender e gostar de novos desafios, esta foi mais uma paixão na qual dediquei-me e inspirou me a querer atingir mais altos patamares quando comecei a perceber que na medida em que produzia apenas para uso caseiro, como por exemplo: servir aos convidados e amigos proximos, notou-se que começou a haver mais aderência ao produto por boas referências. Sendo assim surgiu a ideia da criação da empresa, que hoje conta com a participação em vários eventos, tanto públicos como privados tendo excelentes resultados.
Why should anyone use your service or product?
Dione’s Liquor is an artisanal production company, with a quality equal to or greater than industrialized liqueurs with a particularity that makes them different, their ingredients are mostly natural.
A Dione’s Liquor é uma empresa de produção artesanal, com uma qualidade igual ou superior aos licores industrializados com uma particularidade que os torna diferentes, os seus ingredientes são na sua maioria naturais.
Tell us a little about your team:
Dione’s Liquor team is made up of a hard-working woman, with many dreams yet to be realized, covering the domestic market and seeing our products being consumed across borders.
Até então a equipa da Dione’s Liquor é composta por uma mulher batalhadora, com muitos sonhos ainda por realizar, abarcar o mercado interno e vêr os seus produtos a serem consumidos além fronteiras.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
Natercia Jone has always been a woman focused and dedicated to entrepreneurship, having created, and operated her companies in different areas such as: Cleaning and gardening, cooking, hospitality and production of liqueurs and jellies. Operating in the markets for over 20 years.
Natercia Jone sempre foi uma mulher centrada e dedicada no empreendedorismo, tendo criado e operado em suas empresas em diversos ramos como:
Limpeza e jardinagem, confecção , hotelaria e produção de licores e geleias. Operando nos mercados ha mais de 20 anos.
“With the positive results that Dione's liquor has had, and with an excellent structure and business plan that can reach great heights both nationally and internationally, it intends to work to begin the industrialization of products while maintaining the standard for greater trade by obtaining partnerships in the domestic and foreign market.”
What are your future plans and aspirations for your company?
With the positive results that Dione's liquor has had, and with an excellent structure and business plan that can reach great heights both nationally and internationally, it intends to work to begin the industrialization of products while maintaining the standard for greater trade by obtaining partnerships in the domestic and foreign market.
Com os resultados positivos que a Dione’s liquor tem tido e conta com uma óptima estrutura e plano empresarial que possa atingir grandes patamares tanto a nível nacional como internacional, pretende se trabalhar para começar a industrialização dos produtos mantendo o padrão para um maior comércio obtendo parcerias no mercado interno e externo.
What gives you the most satisfaction being an entrepreneur?
Seeing the customer satisfied with the product.
Vêr o cliente satisfeito com o produto.
What's the biggest piece of advice you can give to other women looking to start-up?
Everything is possible, everything is part of a dream, but if we don't work hard, face the most difficult things, which are tireless hours of work, we will stray from the dream. So, never give up, work hard and the dream will come true.
Gostaria de dizer que tudo é possível, tudo parte de um sonho, mas se não trabalhamos afincadamente, enfrentar o mais difícil que são horas incansáveis de trabalho ficaremos pelo sonho, então, nunca desistam, trabalhem duro que o sonho se tornará realidade.
Contact Dione’s Liquor:
E-mail: naterciabarroso@hotmail.com
Why LoA loves it….
One of the secrets to success in launching any new business is finding a gap in the market and knowing what customers want in a new product or service. Natercia Jone has launched her artisanal liquor business by tapping into a consumer opportunity for high quality, handmade liqueurs which celebrate local natural ingredients. She is building her brand by building her consumer base, one happy customer at a time. — Melanie Hawken, founder & ceo, Lionesses of Africa