Essential Read

Financial fitness is a critical building block to achieve overall wellbeing. If you perceive finances to be tedious or complicated, this book will change your perception. In her new book, Financially Fit and Wealthy, author, financial consultant, and speaker, Ronel Jooste, will take you on a step-by-step journey towards improving your financial fitness. 

So many entrepreneurs struggle to unlock their content ideas and to create powerful content that will help to sell their products and services to their customers. But now, content creation expert, Meera Kothand, author of the book The One Hour Content Plan, has the solution for all those solopreneurs out there who nee to get their content working harder for them.

For all those women who are considering escaping from the corporate grind and embarking on an entrepreneurial journey but don’t know how to make it happen, Your Business Your Rules by author and business coach Cat LeBlanc, could be a great read. Your Business, Your Rules shows you how to cut through the noise of generalized business advice and craft a business suited to the lifestyle you want to live.

The founder of global baby brand aden + anais, Raegen Moya-Jones tells the story of how she built a $100 million business that started at her kitchen table. She never thought of herself as an entrepreneur. She was a wife, a mother, and a full-time corporate cog in her thirties. But she was sick and tired of her micromanaging boss, so she quietly started a company in the wee hours of the morning while her daughters were asleep. She finally quit her 9-5 when her side hustle, boutique baby swaddle brand aden + anais, hit the $1 million revenue mark. It now generates over $100 million a year in revenue.

If you need to put your business on the map and get the ideas you’ve previously only dreamed about into the marketplace, then Boss Up! by Lindsay Teague Moreno is the book for you. It will help you overcome your fears of starting out in business, and the guilt of embarking on this crazy entrepreneurial journey, to find a fulfillment that changes you and your families lives for the better. And it will help you break free of the hard and boring in business and allow you to have fun along the way.

For author and social entrepreneur Ntsiki Mkhize, success is a journey we're all on and it looks different from moment to moment for each of us. In her new book, My Hall of Mentors, she shares her experience of understanding that the best way to learn, grow and succeed as entrepreneurs is to look at those who've gone before us and ask those who currently find themselves where we want to be. Then apply their lessons to our lives.

In her new book, The Purposed CEO - A Guide for Women Entrepreneurs, author Latasha WOP Williams brings together the insights, personal experiences, and advice from a diverse range of women CEOs from all business sectors who have been there and got the proverbial T Shirt. 

In her new book, Building a Business with a Beat, fitness icon Judy Sheppard Missett, founder of the $100 million global fitness business, Jazzercise, shows you how to transform your passion into a profitable business. She is a great example of how you can turn an innovative idea into a business powerhouse.

In today's world, the lines between PR, marketing, and social media are blurred. Social Media has given founders the chance to promote their organizations without having to spend a lot of money; yet, founders often overlook a lot of opportunity by not exploring some of the more traditional, or not-so-traditional, PR avenues. 7 PR Secrets All Founders Should Know is a book compiled and published in honour of the late Jane Yin Bolander, a PR professional and founder of specialist PR firm JSY PR & Marketing. It explores those traditional and not-so-traditional PR avenues so that founders can get the maximum exposure for their organizations. Jane used these secrets with lots and lots of startups, professional athletes, and non-profits during her working life. Some of these secrets revolve around how traditional PR techniques, like the press release, can be used to maximize exposure, while others deal with what is actually newsworthy.

After there were two suicides of startup founders and the sudden death of a third, Kristin Darga created Impact Founder to do whatever she could to help alleviate the feelings of inadequacy, isolation, stress, depression and suicide among founders by sharing real stories of real entrepreneurs’ struggles and successes. Her book, Impact Founder, tells real stories of entrepreneurs to help all of us understand that we are not alone with the challenges. Through Impact Founder, she is on a mission to make sure another entrepreneur isn’t lost due to isolation, feelings of inadequacy, failure, or for any other reason. Self-doubt is part of life and sometimes entrepreneurs face the issue alone and lose their perspective.

Nthabi Taukobong has had a career spanning over 23 years in the interior design industry working on esteemed residential and leisure projects for Presidents, African Royalty, top CEOs, South Africa’s 5 Star Hotel groups, and even the Governor of the Reserve Bank (to name but a few). In her book, The Real Interior, Nthabi reveals the truth about her journey in design and the pitfalls and challenging terrain she had to manoeuvre herself through, determined for a clearer, more forgiving way and understanding of her chosen field.

Attracting funding for your startup as an entrepreneur is always tough, and for women entepreneurs in Africa, that’s particularly the case. Crack the Funding Code by Judy Robinett is a great new book that aims to demystify the world of angel investing, venture capital, and corporate funding, and lays out a strategic pathway for any entrepreneur to secure funding fast.

If you are one of those people who feel like life is just happening to them, and you are doing the same thing day in and day out, counting down the days to your next vacation? Then Cayla Craft, author of the new book The Habit of Leading Yourself - a One Year Guide to Becoming Unstoppable, could be the life coach in book form that you are looking for to change your approach to life.

As a woman entrepreneur do you feel like you’re in a man’s world? Do you have fear regarding starting your business as a woman? Then you need to read The Ultimate Guide for Women Entrepreneurs by Cecilia Nowlin.

It's not WHAT challenges you face in life but HOW you face them that determines how fast you reach your goals. Rhonda Vetere, seasoned C-Suite technology veteran and author of the new book Grit & Grind, knows first-hand that there's no such thing as a perfect, struggle-free life. In her work as a Global Technology Executive, she's faced down some of the biggest financial crises of modern times, and she knows it's not WHAT challenges you face in life but HOW you face them that matters.

When Erica Cerulo and Claire Mazur met in college in 2002, they bonded instantly. Fast-forward to 2010, when they founded the popular fashion and design website Of a Kind. Now, in their first book, Work Wife, Cerulo and Mazur bring to light the unique power of female friendship to fuel successful businesses. Drawing on their own experiences, as well as the stories of other thriving “work wives,” they highlight the ways in which vulnerability, openness, and compassion — qualities central to so many women’s relationships — lend themselves to professional accomplishment and innovation.

As the founder of Mogul, Tiffany Pham created a global technology and media empire by the age of twenty-seven and is living proof that the old rules of success no longer apply. In her book, You Are A Mogul, Tiffany writes the new rules for following your passions and forging your own path in an age of change and disruption.

The way we do business is changing. Entrepreneurs are recognizing that there is a more enlightened way to work. One that inspires and sustains them and enables their business to truly thrive. Author Elizabeth Cairns in her new book The Empowered Entrepreneur sets you firmly on the path to mastering the art of growing a thriving and sustainable business. 

In her new book, Brave, Not Perfect, inspired by her popular TED talk, New York Times bestselling author Reshma Saujani, founder of Girls Who Code, empowers women to embrace imperfection and bravery in their business and personal lives. Imagine if you lived without the fear of not being good enough. If you didn't care how your life looked on Instagram, or worry about what total strangers thought of you. Imagine if you could let go of the guilt, and stop beating yourself up for tiny mistakes. What if, in every decision you faced, you took the bolder path?