In her new book, Building a Business with a Beat, fitness icon Judy Sheppard Missett, founder of the $100 million global fitness business, Jazzercise, shows you how to transform your passion into a profitable business. She is a great example of how you can turn an innovative idea into a business powerhouse.
Judi Sheppard Missett is a fitness icon who, at just three years old, discovered a passion for dance that would eventually fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? The wildly enthusiastic response from her first 15 students inspired her to launch Jazzercise, Inc., the world’s leading dance fitness program with a cumulative $2 billion in global sales.
In Building a Business with Beat, Judi reveals for the first time the secrets behind the company’s five decades of enormous success. In addition to helping millions of men and women improve their health and well-being through the fun and fitness of dance, Judi has inspired 8,500 franchisees to achieve their dream of owning and running their own business. Now, through powerful personal stories, practical proven-successful advice and insights, Judi shares how you, too, can transform your passion into a profitable business.
This inspirational guide will teach you how to:
• Create a successful business by discovering and defining your larger purpose
• Use your unique perspectives and abilities to enhance the lives of others
• Deftly handle everyday obstacles and unplanned events
• Develop an open mindset and embrace innovation and new possibilities
• Inspire your staff to connect to a purpose greater than day-to-day work, and more
Filled with helpful tips, smart strategies, and no-nonsense advice, this book is essential reading for anyone who has ever dreamed of creating a thriving, purpose-driven business. Judi is living proof that when you’re doing what you love, it may not seem like work at all.
Author quotes
Work with what you’ve got to find your passion. Pay attention to your earliest mentors, then be prepared to dance your ass off.
Having a god-given talent is never enough. But when you pair it with hard work, discipline, and a strong will, you will become capable of achieving anything you set in your sights.
Be confident in who you are and the passion that colours everything you do.
About the Author
Judi Sheppard Missett is founder and CEO of Jazzercise, Inc., the world’s largest dance fitness franchise company. A renowned fitness advocate and exercise pioneer, she has received numerous prestigious business awards, including the Presidential Commendation for Top Woman Entrepreneur, four Hall of Fame inductions, and the Sports Entrepreneur of the Year Award from the National Foundation for Women Legislators and Empowered Women. Following two previous international best-sellers, Jazzercise: A Fun Way to Fitness and The Jazzercise Workout Book, this is her third and most personal book yet.
Why LoA loves it….
They often say that passion drives profit, and in the case of uber-successful entrepreneur Judi Sheppard Missett, that is certainly true. Her great new book is not only a wonderful read which tells her personal story to building a truly global business, but it is also a practical guide on how to turn your own passion into a business opportunity. It is filled with great anecdotes, practical tips and suggestions, and importantly, insight into how to create a can-do mindset to make your entrepreneurial dream a reality. This is a great read for all those women who have a passion in life that has the potential to be a business idea, but needs that boost to bring it to life. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa