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Your Business, Your Rules by Cat LeBlanc

August 4, 2019 Melanie Hawken
Cat LeBlanc

Cat LeBlanc

For all those women who are considering escaping from the corporate grind and embarking on an entrepreneurial journey but don’t know how to make it happen, Your Business Your Rules by author and business coach Cat LeBlanc, could be a great read. Your Business, Your Rules shows you how to cut through the noise of generalized business advice and craft a business suited to the lifestyle you want to live.



For many aspirant women entrepreneurs, the first steps to starting a business can be daunting. Your mind is spinning with questions such as: What kind of business should I start? What should I do first? Can I really make money? In Cat LeBlanc’s book, “Your Business, Your Rules”, she helps readers to choose the right business idea; build a business tailored to their personality; learn what success looks like and how to reach it; provide an easy to understand plan of action; and the confidence to get started.

This is a dynamic, no-nonsense book on successfully launching your start-up, because it gets straight to the point on exactly what you need to know and how to get going on your entrepreneurial journey.

Author quotes

Your Business, Your Rules is the roadmap to creating all this for yourself, as the unique individual that you are, with less of what you don’t want in your life and more of what you do. 

We are in an age where you really can make money on your own terms  if you want to and if you know how.

Too many business books give you generalities and platitudes…. but what these business books often lack is the specific information you need to take to bring it all together, the actual steps you need to make it happen. That is the intention of Your Business, Your Rules; not only to set the context of business and show you the choices out there, but also to guide you in making the right choice for you and moving you forward to execute it.

This book is your roadmap to earning money, having more fun doing it, dramatically increasing your chances of success and likelihood of it suiting your personality, so that you can truly live life on your terms.

About the Author

Cat LeBlanc is CEO and Chief Business Strategist at catleblanc.com. She helps budding entrepreneurs all over the world design, build and grow a business that is truly unique to them, so they can live life on their own terms. She hosts the Your Business, Your Rules podcast and has written for Business Insider, Huffington Post and other prestigious publications. Cat prides herself on rarely leaving her house for anything business-related and is a big fan of pyjama days. She lives in the temperate rainforests near Melbourne, Australia and shares her life and log cabin style home with her fiancé Adrian, fur-son Bowie, and the kind of exotic back garden wildlife you only find in Australia.

Learn more at catleblanc.com


Why LoA loves it….

Taking the plunge and embarking on the entrepreneurial life journey can be daunting at the best of times, and often confusing. Sometimes what is needed is some practical, easy to understand advice and practical steps to just getting started in the right way. That’s where Cat LeBlanc’s no-nonsense guide comes in. It helps readers to get their business concept fleshed out and then the right business model nailed down. So for all those women considering starting a business but in need of some helpful advice and guidance on how to set the right foundation, Your Business, Your Rules is a great read.

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Tech FoundHER AFRICA CHALLENGE

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CELEBRATING 10 YEARS


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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
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Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
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Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
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Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
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Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
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Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
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Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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