Many of the women entrepreneurs we interview and speak to each day at Lionesses of Africa are focused on the current opportunity to tap into the growing global interest in products that are proudly made here on the continent. But it goes further than that - they are also highly conscious of the need to create African brands — brands from Africa for Africa, and brands that the world can also appreciate. The challenge is to create brands that are both world-class and distinctively African, whilst at the same time appreciating the importance of adapting and marketing to local, global and country-specific economies and markets. Ultimately, the goal for many of these women entrepreneurs in Africa is not just to create a great product that will appeal to the widest audiences, but to create a brand with a distinctive African identity. A brand that says it is proudly African, for Africa, and for the world - a brand that has an African soul but with a global vision.

Are you one of those entrepreneurs who sets goals at the beginning of the year and then constantly revisits them throughout the year to keep your vision on track? It’s so important to have clear, well-defined goals in your business and there are so many tangible benefits to goal-setting, not just at the start of a new business year but throughout your entrepreneurial journey. Here are 5 good reasons why you should set goals.

1. Setting goals helps you to define your end game - what are you ultimately trying to achieve and in what timeline?
2. Setting goals gives direction to your life - knowing where you want to go will make sure that you maximize your chances of success by taking the appropriate choices. 
3. Setting goals empowers you - when you set clear goals you send a strong signal to the world around you that you are fully focused and take inspired actions to move closer and closer to those goals each day. 
4. Setting goals changes your reality - being totally open-minded while setting goals can have a huge impact on your reality, because it helps you to forget about what you can do and what you can’t, and simply focus on what you really want.
5. Setting goals (and achieving them) increases self-esteem - the more you will achieve your goals, the more you will gain confidence in your abilities and increase your chance of success.

Being an entrepreneur brings with it many benefits in our lives - we get to build businesses we are passionate about, we get to structure our working hours in a way that makes sense to us, we get to create a working environment that is stimulating to us, and ultimately, we become our own boss. All of these factors make entrepreneurship a very rewarding, fulfilling, and lucrative choice for many of us - but it can also be a very frustrating, overwhelming, and isolating experience too, particularly during those years when many of us are solopreneurs. It’s important to maintain a positive and optimistic outlook and attitude during the challenging times, so here are four things to practice each day to help stay on track. Firstly, cultivate a positive mindset. Secondly, schedule time in your day to focus on yourself and your wellbeing. Thirdly, surround yourself with like-minded people who understand what you are going through and are empathetic. Finally, remember each day why you became an entrepreneur in the first place and celebrate the fact that you are living your dream. At the end of a tough day, utilizing even just one of these strategies may be all that you need to refocus, regain your composure, and keep going. 

Talk to any successful entrepreneur and one of the key traits they will share on their journey is the need for resilience. Having the ability to confront the numerous challenges and hurdles that inevitably come with being in business, push through the pain, and emerge the other side stronger than before, is the mark of resilience. Being able to overcome obstacles in business takes perseverance, courage and the belief that what you’re doing truly matters. As an entrepreneur, you need to have a real passion for your business, and believe that your idea or your vision are worth fighting for, no matter what life throws in your way? With each challenge you overcome, you’ll get stronger and each time find new ways of turning what some might perceive to be a disaster or crisis into an opportunity. Ultimately, resilience is something you can only learn by experience through testing your abilities to the full in navigating delicate or complex issues and finding the solutions.

It has been suggested that social entrepreneurship could represent the face of development moving forward in Africa, according to a recent report published by the organisation Reach for Change, which surveyed over 100 social entrepreneurs supported through its accelerator and incubation programmes last year. Social entrepreneurs across the continent are making significant contributions to advances and developments in the fields of education, healthcare, environmental protection, financial inclusion and other important social issues. These game-changing entrepreneurs are bringing innovative solutions to many of the social challenges being faced on the continent and are being seen as an alternative to traditional development projects and approaches. What makes them different is that they are taking a grassroots approach to creating solutions that are economically viable, scaleable, financially sustainable, and have the potential to make real change happen. They are empowering local people and communities by creating business models that work and can grow at a local level - high impact, high potential social entrepreneurship in action!

There is an interesting trend emerging globally right now that could mean good news for Africa’s women entrepreneurs who are creating new and exciting products inspired by the wealth of natural resources on the continent. It appears that Natural is back in vogue -  health and environmentally conscious consumers are beginning to reject the cynically mass produced, environmentally harmful, manufacturing processes that appear increasingly toxic and damaging to health, instead turning toward natural products as a solution. Raised on digital culture, this new generation of conscious consumers no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles. They seek products that have an ethical footprint and are gentle on the environment, particularly those that also have a socially impactful backstory. Current product trends include natural waterless washing products that use less water and detergent; natural beauty products that are ethically sound and which harness the natural properties of indigenous plants and other natural ingredients; farm to face products which have an ethically and environmentally friendly provenance; bio-cleansing products that are toxin and synthetic ingredient free; bio-packaging inspired by nature; and natural feminine care which embrace natural alternatives to menstruation management. This increasing trend towards New Natural lifestyles opens up opportunities for Africa’s women entrepreneurs producing high quality, ethical and environmentally friendly natural products.

Talk to any entrepreneur and they will tell you that the journey is not easy, and there are times when life throws you a real curve-ball. At times like these, it’s all too easy to become self critical and to spend too much time agonising over all the things that are wrong. But focusing on perceived personal failure, putting yourself down and looking at all your weaknesses is not the way to go at tough times like these. Instead, you need even more to believe in yourself and your abilities, boost your self esteem, and subdue your vocal self critic. Emotional balance is what you need during these challenging times, so here are a few steps to take to give your self compassion a boost when you most need it.

1. Dismiss the negative thoughts. Remind yourself that everyone experiences difficulties and setbacks on their entrepreneurial journey. Instead of beating yourself up emotionally, dismiss those negative thoughts and focus on learning from your mistakes.
2. Be kind to yourself. Remember that you are your own best friend at times like these, so be more forgiving and accepting of the challenges you are going through.
3. Adopt more positive self-talk. Each day, you need to reaffirm your strengths, skills, talents, achievements and potential, and give yourself positive reinforcement and motivation to keep you going.
4. Put a plan together to solve those problems. It’s better to tackle a problem head on and find practical solutions by breaking it down into small steps and putting an action plan together for each of those steps. It makes it much easier to cope with.
5. Set realistic goals. Often entrepreneurs strive for perfection, but this can lead to unattainable goals that cause even greater stress when they can’t be reached. So, set goals that are high, yet at the same time realistic, flexible and tangible.

Knowing where you want your business to go in the future, and what you want to achieve for it to fulfill its potential, is all about having vision - and that vision is key to success. In the KPMG survey ‘Women Entrepreneurs: Passion, Purpose and Perseverance’, almost 60 percent of the women entrepreneurs questioned said that vision is an ”extremely important” trait to possess—almost triple the number who cited “financial resources,” and nine times more than those who cited “education.” Successful women entrepreneurs consistently marry that vision to a broad set of core personality traits and business skills in order to succeed—not only to capitalize on today’s climate of disruption, but in many cases, to be the disruptors. 

The 2016 BNP Paribas Global Entrepreneur Report, based on one of the largest international surveys ever carried out, polling almost 2,600 multimillionaire entrepreneurs in 18 countries, reveals some really interesting insights. Not only have women entrepreneurs been more successful than their male counterparts over the past year, but they are expected to grow or achieve stable profits within the next 12 months. What is fascinating are some of the predictions for the year ahead in terms of the top industry sectors where these women entrepreneurs globally are set to shine. The top 3 wealth creation sectors identified are retail (16.5%), professional services (11.2%), and fashion (6.0%). The top 3 sectors if they were to switch businesses include E-Commerce (9.3%), Travel, Hospitality and Leisure (8.6%), and Social Media (6.3%). What is really interesting is that these women entrepreneurs surveyed suggest that the top 3 criteria for success are making a profit on their initial investment (35.2%), passing the business on to the next generation (12.3%), and making a social impact (11.2%). So there you have it, women entrepreneurs make a bigger impact at a societal level and perhaps there is a direct correlation with their success at the end of the day.

As customers ourselves, we all know that feeling when we visit a favourite shop, restaurant or hotel and we are reminded about why we love it when we receive great service and attention. By the same token, we are all able to recall those moments when we go to a shop or restaurant and the cashier was surly or the waitress rude or indifferent. Each of these interactions, good or bad, is etched in our brains, reminding us how we felt at the time receiving such service. As entrepreneurs, we need to ensure that we are building businesses, brands, and customer experiences that make them feel special, appreciated, and valued. It takes a very long time to build up a great relationship with a customer, but it can take only one bad service experience to break it. Creating the ‘feel good’ factor in our businesses is key and we need to ensure that it’s an ethos that is believed in and practiced by every member of staff, if it’s to be a cornerstone of our brand promise to our customers.

As entrepreneurs, we can often get too caught up with dealing with the day to day challenges of business that we lose our ability to have perspective, to keep focused on the‘bigger picture’, or to think creatively in order to grow the business. At times like these, collaboration may be the key, and that collaboration could take many different forms. Perhaps you need to find a creative collaborator to take your fledgling concept for a new product or service to the next level? Or maybe you need to bring in a technical specialist to help you to develop a new process, app or tool to improve your business systems. It could be that you see your business growth coming from a new market segment that you have no existing foothold in, and therefore collaborating with an existing player in the market to develop a new product may be the way forward. The important thing is to keep your mind open to collaboration, find like-minded companies and fellow entrepreneurs that could share your vision, and importantly help you to realise your objectives. Collaboration can often be the key to growing your business in a new direction.

Many entrepreneurs think that if they have new ideas for businesses, products or services that they should keep them locked away for fear of them being stolen or copied. But the fact is that ideas cannot develop and fulfil their potential if they are kept away from essential critique, testing in real-life scenarios, and possible collaboration with those who can provide the missing pieces. Nilofer Merchant, author, CEO and a Silicon Valley leading authority on creating business strategy to achieve success, has a great take-out on this subject. She says: “Ideas may be born of you, but they are not yours. Like children - your job is to get them ready for the world”.  

As entrepreneurs, sometimes all too easy to keep doing things the same way, day in and day out, because we know those things work - the old adage ‘if it aint broke, don’t fix it’ comes to mind here. But it’s also important for the growth and development of both ourselves and our businesses to keep things fresh by trying new things beyond our comfort zones. By exploring new ways of doing things, or pushing the boundaries of our creativity, it not only has the potential to unearth exciting new possibilities, but is also helps to sharpen our ability to unite abstract ideas and problem solve along the way. There is a great quote by the author and life coach, Brian Tracey, who says: “Move out of your comfort zone - you can only grow if you are willing to feel awkward and uncomfortable when you try something NEW.” Something to think about this morning!

Every entrepreneur has a personal story to tell of their business journey, and those stories are powerful tools to connect a company and brand with a customer, partner or employee. These back-stories not only inspire people, but they also create a unique culture within a company that everyone can connect with. Some of the most famous global brands have used their startup stories to inspire employees, make an emotional connection with customers, and create a brand that people want to be part of. There is a great story about the early days of Google and its first company dog, Yoshka. It is still the only dog to be credited in Google's official history, and came to work with Senior VP Operations, Urs Hölzle back in 1999. Yoshka’s presence in the workplace each day helped to create a sense of fun and human spirit that before the 2000's perhaps wasn't so prominent amongst tech brands. Today, people know and connect with the story of Yoshka at Google and its fun, free spirited business culture. Serial author and entrepreneur, Lewis Schiff, has a great quote on the power of storytelling for entrepreneurs. He said: Facts get recorded, stories get remembered”. How true is that?

Every successful business tends to start from humble beginnings, with the spark of an idea and often very little else, particularly money. But in those early startup days, money is not necessarily the key to success - passion, innovation and determination to create something unique is often far more powerful. Just look at companies like Amazon, Apple, and Google for example, all household names today, but all started in garages, basements and dormrooms in their early days. It’s perhaps all to easy to look at the world’s most successful companies and brands and think, “I could never start something like that.” But the fact is that they all started out by taking an idea and creating something new, whether it was an online bookstore, a computer or a search algorithm. They didn’t set out to create game-changing companies and brands overnight, they took decades to get to where they are today. The thing to remember is that it’s okay to start from humble beginnings and do the hard yards - after all it’s not about how to begin, its how you finish.

There are many women out there that have a business startup idea but have never taken the first steps to making it a reality. The reasons are perhaps obvious - they put building a corporate career first, or they take the decision to raise children and build a family and put their entrepreneurial ambitions on the back-burner, or it’s simply too scary a prospect to take the leap and become an entrepreneur.  But the fact is, it’s never too late to launch that dream business or turn that initial startup idea into a tangible business, product or innovation, and become an entrepreneur. Did you know that many highly successful women entrepreneurs came to the party later in life? For example, Ariana Huffington founded the Huffington Post only when she was 55. Mega successful author and entrepreneur, Martha Stewart found real success with the publication of her first book at the age of 41. Carol Gardner, founder of the US multi-million dollar greeting card company, Zelda Wisdom, started on her entrepreneurial journey when she was 52, newly divorced and broke. So the bottom line is that it's never too late to become an entrepreneur - you simply have to follow your dream and have the determination to make it a reality - there is no age limit to being an entrepreneur. 

As entrepreneurs, it’s important to always listen to the feedback we receive from our customers, our business partners and our employees - it’s how our businesses stay on track, how we improve our service and product offerings, and how we keep growing. That doesn’t mean that hearing negative feedback is easy - it’s not - particularly when we are passionate about what we are doing and about the businesses and brands we are building. But it’s essential to put personal egos aside, keep listening and learning from that feedback and, as a result, improving the products and services we deliver to our valued customers. Microsoft founder, Bill Gates, understood the value of feedback and criticism, saying: “Your most unhappy customers are your greatest source of learning.” Something to think about this morning!

Many entrepreneurs starting out on their business journeys fear the unknown and experience trepidation about what could possibly lie ahead. Yet, this unchartered territory is often where the exciting opportunities happen for entrepreneurs. Having the ability to conquer that fear of the unknown and turn it into a positive is an essential ingredient for successfully navigating the business journey you are embarking upon. Nkemdilim Begho, a successful Nigerian serial entrepreneur and the founder and Managing Di­rector of Future Software Resources Limited, has a great approach to conquering fear as an entrepreneneur - she says: ”Believe in your vision, share it with the world and never give up. Put aside all your fears - if your dreams don’t scare you they aren’t big enough!” So, lose your fear of the unknown and embrace it!

The New African Woman in Business awards have recently taken place on the continent and multiple award-winning architect and founder of AD Consulting, Olajumoke Adenowo, took the top honours. The Forum is organised to recognise and celebrate women’s leadership and excellence in Africa. The fact that this inspirational entrepreneur was recognised for her remarkable contribution to both industry and society shows that people are interested not only in individual business success, but also what that person gives back to society, how they inspire others, and how they provide an entrepreneurial roadmap for others to follow. On accepting her award, Olajumoke made some interesting comments, saying: “I believe that African entrepreneurs can’t make the bottom-line profit their only focus. Certainly profit matters because you can’t help the poor by being one of them, but till our governments and leaders realise that the wealth of Africa doesn’t lie in the ‘natural resources’ – crude oil and diamonds – that lie beneath the earth, and for which we have torn apart our communities; until they realize that the true wealth of Africa lies in the potential of its people, African entrepreneurs must be the alternative government and take up the task of human capacity development. This is even more important for an African female entrepreneur because, as females, we are nurturers and it is our responsibility to raise the next generation.” Inspirational words for us all as entrepreneurs this morning.

You know that feeling when as an entrepreneur building a business you are still sat at your desk at midnight, when your 9-5 corporate friends all seem to be out relaxing at the weekends when you are working on a new product or business idea, or your family is complaining about never seeing you these days. If all that rings a bell, then it could be time to reassess how you are managing your work-life. Here are 5 key tips to try and achieve a better balance in your entrepreneurial life:

1. Work smarter, not harder - the trick is to become more efficient with the precious time you do have by streamlining or automating tasks that need to be done, and delegating the less important tasks where possible.
2. Focus - remember the 80/20 principle, and focus your efforts on the 20% of those tasks and activities that will deliver 80% of the benefit, not the other way round.
3. Maximise the hours in your working day - if you are a natural ‘morning’ person, then ensure your early working hours are dedicated to the most important or creative tasks requiring your attention.
4. Establish your work time boundaries - acknowledge that there will always be more work to do and therefore set yourself the challenge of completing the most important tasks within more efficient timeframes, thereby freeing up more time for yourself to better and more positively impact on the business.
5. Set your own pace - there is always pressure to build a business as fast as possible, but the secret to success is to go at a pace which makes sense to you and your venture, otherwise it may not be sustainable in the long run.