Every successful business tends to start from humble beginnings, with the spark of an idea and often very little else, particularly money. But in those early startup days, money is not necessarily the key to success - passion, innovation and determination to create something unique is often far more powerful. Just look at companies like Amazon, Apple, and Google for example, all household names today, but all started in garages, basements and dormrooms in their early days. It’s perhaps all to easy to look at the world’s most successful companies and brands and think, “I could never start something like that.” But the fact is that they all started out by taking an idea and creating something new, whether it was an online bookstore, a computer or a search algorithm. They didn’t set out to create game-changing companies and brands overnight, they took decades to get to where they are today. The thing to remember is that it’s okay to start from humble beginnings and do the hard yards - after all it’s not about how to begin, its how you finish.