It’s not just reopening, it’s reinvention.

How many of you are currently in the process of planning to reopen your businesses following the lockdowns? Some of you may already be taking those first tentative steps to preparing for a relaunch. Others may be taking a much more cautious approach, depending on the sector you are in. But here is the challenge - it’s not just a matter of reopening the business just as you were before the pandemic changed everything. Instead, it is the beginning of a new era of business - and everything is different. Consumers have changed their buying habits and will need to be convinced once again to shop with you, but in a different way. You may have to reinvent your business to be digital, instead of face-to-face with your customers. The type of products and services you offer may have to be reinvented to meet new customer needs. And the way you communicate and engage your customers, your partners, and your employees will have to change also. So, if you are currently in restart mode, think carefully about how you are going to reinvent your business to ensure it remains relevant.