Your story is your unique selling point

As business starts to reopen, and marketplaces become accessible again, there is going to be a huge amount of competition, with everyone trying to get their brands noticed again. So how you do stand out from the crowd, how do you get your share of voice, how do you get consumers to see and hear you? One way is to leverage what makes your business and your brand unique - your story. Every entrepreneur has a story to tell, how they started the business, what the inspiration was for creating a product or service offering, how they overcame adversity and achieved success. That story is what makes you unique, what separates you from the crowd. Use every opportunity now to make sure your current customers know your updated story, what is happening in your business, what new things you have planned, and how important they are to the future path your story will take. For those new customers you want to attract, start telling your story loud and clear, through your website, your social media channels, through platforms such as Lionesses of Africa - remember, we share the inspirational stories of women entrepreneurs from across the continent every day. Remember, your story is your unique selling point - share your story today!