Let go of your ego

One business reality of the current pandemic is that women entrepreneurs who had spent months, and possibly even years, securing game-changing funding for their businesses, found everything changed overnight. As markets plummeted and share prices fell, investors started to get nervous and withdraw their support for certain businesses, or limit their investment to fit the new business reality. At Lionesses of Africa, we have listened to our women entrepreneurs share their personal experiences of having to pivot their business strategies rapidly to adapt to limited or non-existing funds. They have had to make sacrifices, revise forecasts and business growth plans, and instead look at lower valuations of their businesses in order to get any new investment. Many women have spoken about having to leave their egos at the door of those investor meetings, and make tough choices and compromises in order to move the business forward. These challenging times are a real test of mental and emotional toughness, and your ego will need to find its place as you deal with the new business realities facing us all.