Build your personal brand as well as your business brand

It’s not only media celebrities, sports personalities and film/tv stars that understand the importance and power of building a personal brand. Increasingly these days, entrepreneurs are realizing that they are their own best assets when it comes to building a successful business. We live in an age where consumers, especially millennials, are becoming increasingly more concerned with who they do business with, which brands they support, and knowing what those businesses and brands stand for from a social impact perspective. Therefore it stands to reason that entrepreneur founders need to start using their voices and their public personas to get their values and vision across to their audiences. This is where personal brand building is key to making the connection with those who are listening and watching, ready to make purchasing decisions or to build brand relationships for the long term. As marketing guru Tom Peters says: “All of us need to understand the importance of personal branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”