Never go for average, go for great

We all know that choosing the path of entrepreneurship is a risk in the first place, requiring courage, determination and self-belief in huge quantities each day, not to mention the passion that made us take this path in the first place. Yet how often do we see ourselves slipping into a comfort zone or into a well trodden groove as soon as our businesses get traction and start achieving success? There is a temptation to get comfortable with what we have built, to sit back and quietly watch it tick along, as a result building a ceiling to our success. So what happens? We simply accept small, we accept average, and we forget that we were aiming for great. The inspirational Nelson Mandela once said: “There is no passion to be found playing small, in settling for a life that is less than the one you are capable of living.” It’s the same when growing a business - why settle for average when you can go for great!