Standing out as a startup brand in a crowded marketplace takes creative effort

When you are a young startup brand trying to get your products out into a marketplace which seems packed by highly established mainstream and household name brands, it can seem a little daunting to say the least. After all, those established brands have seemingly unending money to pour into product development, manufacturing, marketing, and PR, while startups are often battling just to create new product lines and package them up for the marketplace. But the fact is, competition is a reality and always will be, so the trick is to find innovative and creative ways to differentiate your brand and product offerings without breaking the bank. Create room between yourself and yourcompetitors through a strong brand personality in your space by developing a distinct design aesthetic linked to your vision. Emphasize these positive points of differentiation consistently through different marketing channels. This could be a combination of PR, digital advertising, events (attending trade shows), hosting private view events, etc. Also, look at your price point as a means of differentiation, together with your quality commitment to your customers. You might not be able to match the advertising and promotional budgets of the big players, but what you lack in funding you can make up for in creative marketing and promotion and still make that all important brand connection with your customers.