Building a personal brand is key for entrepreneurs

As entrepreneurs we spend so much time, effort and money on building our business brands, creating brand personalities that are capable of connecting with the customers and audiences we are trying to attract. We devise complex brand marketing strategies that will deliver our key messages, create impactful logos that will resonate with clients, and package our products and services to connect with customers. So why is it that we tend not to expend the same amount of planning, care and effort on building our own personal brands as entrepreneurs? After all, people do business with people as the old saying goes, and as entrepreneurs we are the face and voice of our companies and our personal brands matter. Just think about how many famous entrepreneurs you could instantly bring to mind, and then reflect on just how carefully those entrepreneurs manage their personal brands and messaging in the public domain. In the eyes of customers and clients, our business brands and personal brands are inexorably linked - it’s therefore worth taking time to ensure both are carefully managed so they deliver maximum results for the business as a whole.