The art of knowing when to rebrand

So you’ve been in business for a while, and you’ve managed to build a solid company with brand recognition and a loyal customer base, but you start to notice your key market environment changing. It could be time to consider a brand refresh in order to reaffirm your place in the market or to find some traction with new customers. But how do you know if it’s the right move to make? After all, a rebrand is a major undertaking on so many levels for any entrepreneur. Here are some of the reasons that a rebrand could be right for your business, right now. Firstly, other entrants into the marketplace have developed brands that now look close in style and feel to yours. Revisit your brand and look at what you need to do to make it stand out in the crowd. Secondly, look at your messaging - does it reflect your company value proposition strongly enough for customers to engage with your brand? Consider refreshing your message book or your business tagline, it could make all the difference to the way your brand and company appeal to customers. And, get some specialist advice from those fellow entrepreneurs whose businesses specialize in rebranding, it could make all the difference.