I am often asked what makes women owned businesses so different from their male counterparts when at face value they offer the same products and services, delivered to the same customers. My answer is often the same, and I really do believe it’s one of the traits that separates women-owned businesses from the pack - women put their hearts into the business, for them it’s personal. Women entrepreneurs build businesses for many different reasons, but whatever the inspiration or reasons for taking the leap into entrepreneurship, it tends to be done heart and soul. It makes sense when you think that to launch and run a successful business, you have to give it everything you’ve got. It’s not simply a business, a product or service, it’s personal, it matters. That philosophy and approach also reflects on, and is shared by, employees who work in your business, creating a heart-centered business culture. It doesn’t mean that because you have put your heart into the business and the work you do that you are vulnerable as a result. Instead, it makes you more connected, more resilient, and importantly, it makes others connect with you and your business on a much more personal and emotional level.
Have yourself an inspired entrepreneurial day! — Melanie