Who would have thought that one of the few positives to emerge from the COVID-19 pandemic would be that more women have been inspired to turn their passion projects into home-based businesses? It is one of the fastest growing forms of startup globally right now. If you think about it, perhaps this trend shouldn’t be that much of a surprise after all. Women are now seeing the possibilities to not just explore the creative freedom that their passion projects bring, but they are also seeing that they can turn those ideas into a source of additional financial revenue into the home. Not only that, but they get the opportunity to do more of what they love whilst in the comfort of their own home surroundings, being able to fit the business into home and family life. So many successful global businesses and brands started out life around the kitchen table at home, such as Jo Malone’s luxury perfume business which was eventually bought by prestigious cosmetics company, Estee Lauder, or Suzie Walker’s multi million dollar nutritional snack bar business, Primal Pantry. From small ideas hatched over a cup of tea in the kitchen at home, can big businesses and brands grow with the right kind of vision and passion driving them.

Have yourself an inspired entrepreneurial day! — Melanie

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