Adelia Nicole Tique Massangaie, a Mozambican agribusiness entrepreneur focused on sustainable fish farming to create jobs

March 23, 2025 Melanie Hawken

Adelia Nicole Tique Massangaie, founder, Indico Fish Farm (Mozambique)

Startup Story

Adelia Nicole Tique Massangaie is the founder of Indico Fish Farm. EI in Mozambique, where she is currently setting up her Nile Tilapia Production and Processing Unit. She has a degree in Marine Biology from Eduardo Mondlane University and is currently studying for a Master's degree in Population and Development. Prior to starting her business, she worked as a Research Assistant at the Natural History Museum in the area of marine and aquatic animal collections and also as a Zootechnician at Machado Knowhow in the area of animal production. Her business plan, which focused on Nile Tilapia Production and Processing, was the winner of the Agora Emprega 2023 Program at the national level in Maputo Province.

Adeolu Adewumi-Zer, a purpose-driven strategy and management consulting specialist catalyzing transformative change across Africa

March 23, 2025 Melanie Hawken

Adeolu Adewumi-Zer, Founder & CEO, ZER Consulting Africa (ZER) (Nigeria)

Startup Story

Adeolu Adewumi-Zer is a passionate Afro-optimist, seasoned global strategist, and the author of "Afro-Optimism Unleashed: Scaling African Excellence to the Global Stage." With nearly 25 years of experience spanning four continents, she now channels her expertise into empowering African leaders and businesses as the Founder & CEO of ZER Consulting Africa (ZER), a purpose-driven Pan-African strategy and management consulting firm founded in 2023 and with a workforce of 8 people. ZER partners with development agencies, investment funds, and social ventures, providing strategic guidance for SME growth through their proprietary SCALE framework. Adeolu is a dedicated advocate for Africa’s development, championing financial inclusion, gender equality, and quality education while serving on impactful boards and inspiring global audiences.

The Whisper Way: The Secret Formula for Women Entrepreneurs to Scale and Sell for Life-Changing Money by Carrie Kerpen

March 23, 2025 Melanie Hawken

Book Review

For all those women entrepreneurs who want to know how to scale and sell their businesses, serial entrepreneur and author, Carrie Kerpen’s new book, The Whisper Way, is a must-read. She has written a game-changing guide for women to turn their lifestyle businesses into sellable life-changing assets, closing the exit gap, and ensuring they earn as much as their male counterparts—if not more.

You Are Enough: Embracing Your Worth and Owning Your Power by Margaret Hirsch

March 23, 2025 Melanie Hawken

by Margaret Hirsch

As International Women’s Day has just passed, this one is for the ladies and its simple: you are enough. Too often, women doubt themselves, questioning whether they are good enough, smart enough, or capable enough. Society, pressure, and expectations can weigh us down, making us feel like we must constantly prove our worth. But today, I want to shift that mindset.

Customer Service Excellence: Processes That Turn Customer Insights into Actionable Results

March 23, 2025 Melanie Hawken

by Dr Michélle Booysen

“Listening to customers must become everyone’s business. You’re either serving the customer or serving someone who is.” – Ken Blanchard

Businesses gain a competitive edge by turning customer feedback into action. Mapping the customer lifecycle highlights problem areas: presenting opportunity for improvements and integrates feedback to enhance experiences, foster loyalty, and drive long-term success.

South African Business Deregistration Alert: Make sure your business is not at risk!

March 23, 2025 Melanie Hawken

by Teboho Seretlo

Fellow Lionesses, it’s been a minute! As we step into a new year, I find myself reflecting deeply on my journey in 2024—the lessons I have learned and the priorities I am setting for the year ahead.

The Quiet Heroes Who Inspire Us Every Day

March 23, 2025 Melanie Hawken

by Dr. Memuna Williams, DBA

Isn’t it amazing how inspiration can come from the most unexpected places?

For me, one such moment occurred at the University of Liverpool, through a fellow student named Lisa Crockett. Lisa was an energetic and dedicated member of our innovative international DBA program. She quickly became a central figure in our program, always present, always willing to lend a hand, and always making sure we had the information we needed to thrive in our studies. But Lisa’s story didn’t stop at being a helpful senior classman. She went on to complete her thesis on pediatric palliative care—a deeply personal and powerful topic that coincided with my own experience of a loved one undergoing the very care she was researching.

Wawira Njiru, a visionary leader feeding Africa’s future

March 23, 2025 Melanie Hawken

Lioness Weekender Cover Story

Food4Education, an award-winning social enterprise building a blueprint for school feeding programmes across Africa

Wawira Njiru is a Kenyan entrepreneur and visionary leader on African food systems, nutrition, philanthropy and social innovation. As Founder and CEO of Food4Education, an award-winning, locally rooted, and African-led solution to end classroom hunger, Wawira is the architect behind the blueprint to scale sustainable, nutritious, and affordable school feeding programs across Africa. Under her leadership, Food4Education has grown from a passion project that fed 25 children at its launch in 2012 to an established food industry engine that serves more than half a million children daily in Kenya, improving their nutrition and education outcomes while also creating jobs (4400 employees) and opportunities for whole communities. Featured in TIME, Bloomberg, CNN, The Guardian, BBC, Reuters and CNBC, Wawira has also received global recognition for her commitment to feed Africa’s future including the Skoll Award for Social Innovation and the Elevate Prize among others.

What we're loving this week

March 16, 2025 Melanie Hawken

What we’re loving this week

In this week’s spotlight on all things Woman Made In Africa, we are showcasing Africa’s talented and innovative women entrepreneurs who are creating sustainable, quality products that discerning and impact-driven customers want to buy. Catching our attention this week are: Margaux Rusita, founder of sustainable jewellery and accessory brand, Margaux Wong in Burundi; Samantha Skyring, founder of sustainable natural salt brand, Oryx Desert Salt in South Africa; Charlotte Lefebvre, founder of ethical accessory brand, Bush Princess in Kenya; and Natalie and Kim Ellis, co-founders of The Joinery, the sustainable and ethical product design brand based in South Africa.

Samrawit Fikru, a visionary leader in transport transformation

March 16, 2025 Melanie Hawken

Lioness Weekender Cover Story

Hybrid Designs PLC (RIDE), a revolutionary business redefining urban transportation in Ethiopia

Samrawit Fikru is the visionary co-founder and ceo of RIDE Transport Ethiopia, Ethiopia’s electronic-transport unicorn startup. With more than a decade of transformative leadership in the mobility sector, she pioneered RIDE 11 years ago to redefine urban transportation through safe, reliable, and tech-driven solutions. Under her stewardship, RIDE has grown into a workforce of 400+ professionals and serves as a catalyst for regional connectivity, bridging gaps across Africa’s evolving transport landscape. Recognized among BBC’s 100 Women and WeAreTech.Africa’s 100 Global Tech Changemakers, Samrawit, combines strategic innovation with a steadfast commitment to economic empowerment, creating scalable opportunities for drivers and communities alike. Her forward-thinking approach continues to position RIDE at the forefront of Africa’s digital transportation revolution.

Siyamthanda Maya, an energy sector specialist building a wholesale petroleum products business in South Africa

March 13, 2025 Melanie Hawken

Siyamthanda Maya, founder, ZAS Petroleum (South Africa)

Startup Story

Siyamthanda Maya is the founder of ZAS Petroleum, a licensed wholesaler of petroleum products specialising in imports of Crude, Diesel and Unleaded petrol, as well as exports of diesel and lubricants. She is a seasoned business professional in the energy sector with extensive experience in both Utility Management and the Oil and Gas sector. Siya is a personification of diligence, determination, and skill, attributes which have contributed to her current achievements. She has successfully founded and run two energy entities and led Multi-Billion-rand infrastructural programs. A big believer in credible skills transfer and development, Siya is a supporter of women skills development and community enablement. She holds a BTech in Electrical Engineering and an MBA from the University of Stellenbosch Business School.

Selusiwe Lukhele, an entrepreneur creating a vibrant cafe hub for local people to meet and connect in Eswatini

March 13, 2025 Melanie Hawken

Selusiwe Lukhele, founder, Happiness Junction Cafe (Eswatini)

Startup Story

Selusiwe Lukhele is an entrepreneur from Eswatini and the founder of Happiness Junction Cafe, an award-winning youth-owned business launched in 2021 and known for its warm hospitality and innovative offerings. A 2023 Entrepreneur of the Year Awards winner, Selusiwe was selected for the prestigious Mandela Washington Fellowship at the University of Texas at Austin, where she completed an intensive six-week program focused on business leadership, entrepreneurship, and networking with global change-makers.

Dear Entrepreneur: Start Where You Are by Shemia A Williams

March 12, 2025 Melanie Hawken

Book Review

In her new step-by-step workbook, Dear Entrepreneur: Start Where You Are, Shemia A Williams is your guide to building a solid foundation for your brand or business, whether you're starting for the first time or catching up. It is a book that combines actionable insights with heartfelt advice—designed to guide entrepreneurs toward success and purpose.

The Strange Value of Staying in Doubt: How Uncertainty Keeps Us From Change

March 12, 2025 Melanie Hawken

by Seanice Lojede

I was recently invited to speak to a group of women entrepreneurs at GIBS University in South Africa. Part of the conversation was around Impostor Syndrome and decision making. How do you know when to take certain decisions both personal and business, and the doubt that comes with it? So I shared something I have learned the hard way…

The Bittersweet Symphony of AI and Humanity in Your Brands’ Colour Therapy

March 11, 2025 Melanie Hawken

by Marilize Jacobs

Colour therapy in branding is the strategic use of colours to evoke emotions, influence perceptions, and shape consumer behavior through your marketing and brand identity. It is rooted in colour psychology, which studies how different colour hues (shades) affect human emotions, decisions and associations.

The Importance of Written Contracts for Small Businesses

March 11, 2025 Melanie Hawken

by Taryn Blignaut

This article sets out the importance of having a written agreement to regulate your transactions as a small business. We also cover some of the benefits of putting in place a customised legal template for your business.

Customer Service Excellence: Ensuring Consistency in Multi-Channel Customer Interactions

March 9, 2025 Melanie Hawken

by Dr Michélle Booysen

“Consistency is what transforms average into excellence.” – Tony Robbins

Businesses engaging with customers across multiple platforms—email, social media, chat, and phone—must ensure a seamless and consistent experience. Inconsistent responses, delayed replies, or mixed messaging can confuse customers and harm brand credibility. Here’s how to maintain consistency across all customer touch-points.

What we're loving this week

March 2, 2025 Melanie Hawken

What we’re loving this week

In this week’s celebration of all things Woman Made In Africa, we are showcasing Africa’s talented and innovative women entrepreneurs who are creating world-class luxury gift items that the world wants to buy. Catching our attention this week are: Taíla Carrilho, co-founder of Ruum Gallery and founder of Atelier Taila Carrilho in Mozambique; Bernadette Umunyana, founder of Dokmai Rwanda in Rwanda; Sarah Collins, founder of Wonderbag in South Africa; Adèle Dejak, founder of Adèle Dejak in Kenya.

Selam Wondim Gebremedhin, a serial entrepreneur building a tech business that turns gaming into more than entertainment

March 2, 2025 Melanie Hawken

Selam Wondim Gebremedhin, founder, Gomida Solutions (Ethiopia)

Startup Story

Selam Wondim Gebremedhin is the founder of Gomida Solutions in Ethiopia, a gamified super-platform that seamlessly integrates gaming, brand engagement, and interactive experiences. The business, launched in 2024 and creating jobs for 11 people, develops hyper-casual games that entertain, educate, and reward players while providing brands, influencers, and developers with innovative ways to engage and grow their audiences. The platform transforms gameplay into impact—enabling users to play, learn, and earn within familiar social media and messaging ecosystems, eliminating the need for additional downloads.

Zenzile Silvia Mabitsela, an agrifood business focused on food security and sustainability in South Africa

March 2, 2025 Melanie Hawken

Zenzile Silvia Mabitsela, founder, Masana Generation Project (South Africa)

Startup Story

Zenzile Silvia Mabitsela is the founder of Masana Generation Project in South Africa, a poultry farming business specialising in broiler chickens, crop production, and rabbit production. She is a leader and social entrepreneur, a farmer, and a public speaker, who likes to work with local communities. Zenzile is passionate about her work and has an openness to learning and implementation in her business. She registered the business in 2014 and started operations full-time in 2018.

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