Book Review
For all those women entrepreneurs who want to know how to scale and sell their businesses, serial entrepreneur and author, Carrie Kerpen’s new book, The Whisper Way, is a must-read. She has written a game-changing guide for women to turn their lifestyle businesses into sellable life-changing assets, closing the exit gap, and ensuring they earn as much as their male counterparts—if not more.
On average, companies controlled by men still earn twice the amount that female-owned businesses do. Carrie Kerpen, author of The Whisper Way, aims to change this with her simple yet revolutionary process of starting, scaling, and selling for success. She recognises that despite growing opportunities for women-owned businesses to thrive, they still deliver consistently less revenue and profit compared to their male-owned counterparts. And when it comes time to sell a business, even highly successful women entrepreneurs are settling for less.
The Whisper Way brings Carrie Kerpen’s proven method to life in a relatable book that follows seven women as they transform their businesses into impactful assets. The book contains:
Actionable advice from Carrie’s eight-figure exit
Leadership lessons from women who have sold their businesses for substantial profits
Effective evaluations to assess your own company
Tried and true tips and tools for improving your business
Implementation guidelines for using Carrie’s methodology in your own business
Author Quotes
Women are fighting to close the wage gap . . . and The Whisper Way provides concrete steps that business owners can take to close the exit gap.
Whether you are beginning your business, finally creating capital, or approaching a time where you are considering cashing in, The Whisper Way will provide you with a practical and profitable path from starting to scale, right through success and sale.
About the author
Carrie Kerpen is an award-winning entrepreneur, author, investor, and keynote speaker. Carrie and her husband Dave Kerpen cofounded Likeable Media, one of the very first social media agencies in existence. In 2013, she became the CEO and led the company to triple digit growth. In 2021, she sold to technology firm 10Pearls, where she now leads the global digital division. Carrie is a champion of women everywhere, launching her podcast, All the Social Ladies, in 2014. Her book, Work It: Secrets For Success From The Boldest Women In Business, became a bestseller in 2019, and her Facebook Watch show of the same name has featured some of the most successful women in marketing. Her 2023 Ted Talk ‘’How to Change the Whispers in Your Head” speaks to how to overcome self-doubt to achieve your deepest desires. Recently, Carrie co-launched Kerpen Ventures with Dave, investing in early-stage women and BIPOC-owned early-stage startups.
Why LoA loves it…
Scaling a business is a challenge for many women entrepreneurs, but when you are scaling with an end-game to sell the business and make a profitable exit, that’s a whole other challenge. Getting the right advice, insights, and importantly a strategy to follow, is essential. Carrie Kerpen’s new book, The Whisper Way, is a great resource for all those women entrepreneurs who are focused on scaling, and making that profitable exit when the time is right. A really useful read for all high growth women entrepreneurs. — Melanie Hawken, founder & ceo, Lionesses of Africa