by Pam Snyman
When my husband and I decided to start our own real estate agency in an entrepreneurial fashion in 2012, we already went ‘digital’ with REDZetc. We did not want to use the existing real estate business model as we felt that we needed some change in order to provide opportunities for entrepreneurial agents with a keen business sense to work in an environment that speaks to our clients’ needs and not necessarily those of our company alone. Our aim was to train our agents to self-promote by utilization of personal branding and providing outstanding service in order for each individual to build his/her own database of satisfied and loyal clients.
Read more