Bethlehem Tilahun Alemu is founder and Managing Director of soleRebels, the world's fastest-growing African footwear brand and the only Fair Trade-certified footwear company in the world. Growing up in a poor suburb of Addis Ababa, Bethlehem decided that there was only one way to defeat poverty – use local craftsmanship to make products that can compete in the global marketplace. She decided on footwear and today 70,000 pairs of shoes leave her factory every year. soleRebels has been expanding rapidly and has 18 stores around the world, including in Silicon Valley (USA), Japan, Singapore, Austria, Greece, Spain and Switzerland, along with an aggressive e-commerce marketing strategy. in 2015, Bethlehem launched a new venture, Republic of Leather, offering bespoke, hand crafted Leather wear and accessories; and in 2016 she launched an equally ambitious new coffee venture called Garden of Coffee with the objective of taking Ethiopia's ancient coffee culture to the world.
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