the pride of Africa's women entrepreneurs
Masada Terverite Deconnick, Director and CEO, MTD’s Auto Electrical Pty Ltd (Botswana)
Startup Story
Masada Terverite Deconnick is the Director and CEO at MTD’s Auto Electrical Pty Ltd located in Mochudi in Botswana. Her vehicle repair workshop was officially opened March 2023 after operating as a mobile business for close to a decade. MTD’s Auto Electrical currently has 6 employees - 2 mechanics, 2 auto electricians,1 apprentice, one security guard, and a Chief Operations Officer.
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Olubukola Abitoye, Managing Director and CEO, Digital Space Capital (Nigeria)
Startup Story
Olubukola Abitoye is the Managing Director and CEO of Digital Space Capital in Nigeria, a comprehensive financial services provider covering Investment Banking, Asset Management, Insurance, Micro Banking, and Fintech, with her own digital savings solution app, Digikolo. The business launched in 2020 and today employs 104 people. Olubukola is a highly accomplished finance professional with a wealth of experience in the banking and finance industry. She is also the CEO of WeBrandIt Limited and the owner of Eco Cleaning Services Limited.
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Pearl Tsheko, founder and ceo, Black Fabrick (Botswana)
Startup Story
Pearl Tsheko is the founder and ceo of Black Fabrick in Botswana. Through her company, she provides high-quality business imaging, marketing, and branding services, catering to a diverse clientele ranging from startups to multinational corporations.
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Lucricia Malunga, co-founder and ceo, J Brew Solutions (South Africa)
Startup Story
From a young age, Lucricia Malunga, the co-founder and ceo at J Brew Solutions in South Africa, has been passionate about transforming lives and building a business empire. Today, she is driven by a profound desire to create meaningful change and build a lasting business legacy. At just 16, she set out on a mission to establish a diverse portfolio of businesses that not only thrive across various industries but also make a positive impact on communities.
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Diana Dwamena, founder and CEO, Mahiri-Telehealth Limited (Ghana/UK)
Startup Story
Diana Dwamena is the founder and CEO of Mahiri-Telehealth Limited, a telehealth and digital transformation company founded in 2014, employing 11 people, and headquartered in the UK. She was an original board member of the Healthcare Federation of Ghana (2017 – 2022) and part of the Telehealth Stakeholder Group setup by Ghana Health Services (GHS) in 2015. Diana is a trailblazing strategist and tech-savvy innovator who has been shaping the digital transformation landscape for over two decades. With her impressive track record of pioneering impactful technology solutions. In August 2023, Diana was featured in a Lionesses of Africa’ Startup Story for another of her companies in the digital learning and EdTech space, The Learning Nuggets Company Limited.
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Zaza Letsholo, founder, ABM Farming Dreams (South Africa)
Startup Story
Zaza Letsholo is the founder of ABM Farming Dreams in South Africa. She is a passionate farmer and community builder specializing in livestock and dry bean production. Inspired by her late father, a dedicated farmer, Zaza grew up on a farm where she learned the values of hard work and resilience. In addition to her farming endeavours, she runs a safe haven for vulnerable individuals, including orphans. With over 12 years of experience in car sales, Zaza is also an award-winning top performer in her field. Her commitment to agriculture and community welfare reflects her desire to make a meaningful impact in her community.
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Yolanda Isabel Langa, founder, Yo-Ecológico (Mozambique)
Startup Story
Born and raised in Maputo, Mozambique, Yolanda Isabel Langa is the founder of Yo-Ecológico, an eco-business that innovates with “seed paper,” a recycled product that includes seeds from flowers, spices, and vegetables. Her company offers eco-friendly products such as gifts and invitations, and is expanding with personalized planners, sustainable keychains made from seed paper with rings, and chains made from recycled plastic bottles. Yolanda combines her entrepreneurial experience with a passion for sustainability to make a meaningful difference in the world. Yolanda is about to graduate from Eduardo Mondlane University with a degree in Public Administration. In addition to her academic career, Yolanda is also an active volunteer at an NGO focused on education, health, and the environment.
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Dentaa Amoateng MBE, President and Founder, Grow Unite, Build, Africa (GUBA) Enterprise (Ghana/UK)
Startup Story
Dentaa Amoateng MBE is the President and Founder of the Grow Unite, Build, Africa (GUBA) Enterprise, a social enterprise organisation dedicated to the advancement of diaspora Africans and Africans through various socio –economic programs and initiatives. She is a multi-hyphenate with years of experience in the acquisition of funding, deal brokering, lobbying and facilitating Diaspora development. Dentaa is the current Liaison Executive Officer for the Greenwich-Tema Meridian Link, working to secure trading and business networks between both cities. She started the business in 2009 and today it has 20 employees.
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Sheillah Siima, creative head and founder, Sheillah Publications (Tanzania)
Startup Story
Sheillah Siima is the creative head and founder of Sheillah Publications located in Dar es Salaam, Tanzania. She is also a self-publisher, author, and is professionally an editor for print media. Her company publishes a range of resources, tools, and journals to help businesses and individuals manage their lives more effectively.
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Jusaina Violanda, founder, Nandzika Garden Center (Mozambique)
Startup Story
Jusaina Violanda is the founder of Nandzika Garden Center in Mozambique, a business dedicated to bringing nature closer to people’s lives through beautiful plants, green decor, and professional landscaping. She uses the power of plants at her garden center to help her customers create beautiful personal spaces and environments that enhance lives and fulfill the emotional need to be closer to nature.
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Bophelo Leah Mohapi, founder, ChamomileSpaAndBeauty (South Africa)
Startup Story
Bophelo Leah Mohapi is the founder of ChamomileSpaAndBeauty in South Africa, a growing mobile beauty treatment spa. She is solely responsible for running her mobile spa but has a team of 17 therapists that she hooks up with for gigs. Bophelo also has 7 promoters helping her reach more clients as part of her growth journey. ChamomileSpaAndBeauty has been operating since 2015, originally as a side hustle. The business started operating under the name of ChamomileSpaAndBeauty in 2022 and was formally registered in 2024.
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Marta Uetela, founder, Baaike (Mozambique)
Startup Story
Marta Uetela is the founder of Baaike in Mozambique, a studio dedicated to designing and constructing bicycles from plastic waste collected from the ocean, Marta is on a mission to offer alternatives to conventional transportation while raising awareness about the environmental impact of plastic pollution in our oceans. She is a product design engineer and a solutions-oriented entrepreneur with a deep passion for product design and alternative manufacturing systems. She believes in the potential of Generation Z and the transformative power of design and engineering to rethink and reshape a more sustainable world.
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Brenda Hart, founder, Soft&Co (South Africa)
Startup Story
For South African entrepreneur Brenda Hart, starting a bespoke furniture design business at the age of 50 is a bold and rewarding endeavour. As founder of Soft&Co, she draws on her extensive experience in interior design to create furniture that is both beautiful and meaningful. She says, “Soft&Co gives me a niche to concentrate on and a fresh channel for my enduring love for design. It’s not just a business to me, but a celebration of a life’s work and a testament to the power of following your dreams at any age.”
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Afifah Zualo, founder, M'Kono (Mozambique)
Startup Story
Afifah Zualo is an artisan (multi-artist) entrepreneur and the founder of M'Kono in Mozambique. She trained in Railway Engineering, but today sees the design of ethnic-contemporary jewellery as a way of codifying feelings and expressing Mozambican identity. Her Mozambican start-up seeks to honour cultural traditions while innovating in design and technique. A Leader and Social Innovator, Afifah employs a single employee, but her startup generates income for six other participants in her community who participate in the business passively. She believes in a world in which all women are respected and have justice for their efforts returned and aspires to conquer the world with her work.
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Benedita Macuácua, founder, Exclusive Crochet (Mozambique)
Startup Story
Exclusive Crochet is a crafts-based start-up founded by Benedita Macuácua in Mozambique. An entrepreneur and graphic designer, her company specializes in creating sustainable products using recycled materials such as knitted yarn, fabric scraps, and recycled soles. The company was inspired by the need to combat the accumulation of rubbish in Maputo, transforming solid waste into durable, quality crochet pieces. Benedita’s focus with her business is on the circular economy and promoting conscious consumption, offering a variety of products such as flip-flops, bags, beach cover-ups, and other items, each carrying a unique story and an artistic design that impresses with its beauty and positive environmental impact.
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Kearoma Rantao, founder, Cheri & Auti Fashions (Botswana)
Startup Story
Cheri & Auti Fashions is a clothing fashion label established in 2021 by Kearoma Rantao in Gabarone, Botswana. A Jazz artist, singer, and performing artist, Kearoma decided during COVID-19 to start a fashion line called Cheri & Auti Fashions. Today, the business is an online retail store and has been making and selling mainly women’s casual wear since it launched.
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Juanita Coetzee, Founder, JooL (The Netherlands)
Startup Story
Juanita Coetzee is the Founder of JooL, a pioneering health tech company launched in 2022 and dedicated to enhancing patient care through innovative digital solutions. Hailing from South Africa, Juanita brings a wealth of experience in healthcare management and technology integration. With a strong commitment to improving healthcare accessibility, she has successfully led JooL in developing platforms that bridge gaps between informal caregivers and access to healthcare information, resources and tools. Her leadership and vision are driving significant advancements in telemedicine and chronic disease management, making healthcare more efficient and inclusive for underserved populations.
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Refilwe Sebothoma, founder, Hakem Energies (South Africa)
Startup Story
Refilwe Sebothoma, founder of Hakem Energies in South Africa, continues to grow as a visionary entrepreneur with proven business savvy and qualities. Harnessing her business acumen, she founded her businesses in monopolized industries and established them as high-growth start-ups which are highly recognized and are now medium and large businesses. Her purpose is about impacting and empowering the lives of ordinary people through her work because she believes that when individuals are empowered and self-sufficient, they can go back to their communities and replicate that impact. She loves to spend time mentoring, coaching, and sharing her journey with upcoming entrepreneurs as part of her paying it forward. The business has created jobs for 9 local people.
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Gisela Leonor Monteiro, founder, Sublime Produtos Cosmeticos Naturais (Mozambique)
Startup Story
Gisela Leonor Monteiro is the founder of Sublime Produtos Cosmeticos Naturais in Mozambique, a business dedicated to the production of 100% natural cosmetics and artisanal perfumes. Having completed a hotel and tourism course as a student, she embarked on her entrepreneurship journey when she was 26 years old after taking cooking courses, cooking for events, and providing meals to companies close to her area of residence. She worked in several businesses, including catering, event promotion, culinary training, and clothing sales, always with the dream of becoming a businesswoman. Her entrepreneurial journey kickstarted after participating in business management and financial education courses, undertaking transformational training at IDEIALAB, the FEMTECH training program, FÓRMULA MILIONÁRIA and OFFICINA DE NEGÓCIOS with coach Arcelio Tivane.
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Marieke de Ruyter de Wildt, founder and CEO, Open Food Chain (The Netherlands)
Startup Story
Marieke de Ruyter de Wildt is the founder and CEO of Open Food Chain in The Netherlands. She is a seasoned and award-winning entrepreneur with 20+ years of experience in agri-tech. Open Food Chain is focused on improving traceability, transparency and sustainability in global food supply chains. She founded the business 7 years ago and now employs about 20 people from diverse nationalities and backgrounds. Her vision is to bring the new internet to the food system and launch the first bitcoin for food.
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