Marieke de Ruyter de Wildt, an agri-techpreneur focused on improving traceability, transparency and sustainability in global food supply chains

August 6, 2024 Melanie Hawken

Marieke de Ruyter de Wildt, founder and CEO, Open Food Chain (The Netherlands)

Startup Story

Marieke de Ruyter de Wildt is the founder and CEO of Open Food Chain in The Netherlands. She is a seasoned and award-winning entrepreneur with 20+ years of experience in agri-tech. Open Food Chain is focused on improving traceability, transparency and sustainability in global food supply chains. She founded the business 7 years ago and now employs about 20 people from diverse nationalities and backgrounds. Her vision is to bring the new internet to the food system and launch the first bitcoin for food.

Merel van der Lei, an impact-driven SaaS female trailblazer

June 30, 2024 Melanie Hawken

Lioness Weekender Cover Story

Wyzetalk, a leading South African mobile-first employee experience platform enabling a connection for frontline workers

Merel van der Lei is the CEO of Wyzetalk, a leading South African mobile-first employee experience platform that enables a connection for frontline workers. With 20+ years’ experience, Merel has a wealth of knowledge in business and product strategy, employee engagement and designing impactful solutions, leveraging the power of feedback for continuous growth. Recognised as one of the SEG Female Trailblazers of SaaS in 2024, she leads with empathy and is solution and impact driven. Merel has made a concerted effort to bolster and mentor females in the industry as she effortlessly navigates the fast-paced and male-dominated landscape of the tech sector.

Barbara Gwanmesia, an edu-tech champion in African languages

June 16, 2024 Melanie Hawken

Barbara Gwanmesia, Founder, President & CVO, Batazia (Netherlands)

Lioness Weekender Cover Story

Batazia, a business building language technologies enabling authentic translation of content into, from, and across African languages.

Barbara Gwanmesia is the Founder, President & CVO of Batazia – a Netherlands-based edu-tech startup that is dedicated to making reading, writing, and learning possible in all African languages, and to using AI and Machine Translation technologies to enable authentic translation of content into, from and across African languages. Barbara is also the creator of the Afribol snack that became a bestseller in The Netherlands' biggest food retail chain Albert Heijn to-go – raising thousands of euros for the maternity bills of women in Africa who could not pay their hospital bills. With a background in anthropology, journalism, and social entrepreneurship, Barbara has dedicated her life to seeking ways to change the African narrative in knowledge dissemination and poverty alleviation. She is also an author and a singer; and holds Masters and MPhil degrees in International Relations and African Studies, as well as a Higher Diploma in Journalism.

Zoe Dlamini-Sas, an entrepreneur from eSwatini now sharing knowledge of African culture in the Netherlands

March 24, 2019 Melanie Hawken

Zoe Dlamini-Sas, founder of Zoe Zulu Productions — **Zoe Dlamini-Sas**, founder of Zoe Zulu Productions

In such a global economic environment with countries that are increasingly multi-cultural, it is important to learn more about the different cultures that create such dynamic cities and communities. For entrepreneur Zoe Dlamini-Sas, her inspiration for starting her business, Zoe Zulu Productions, came from her passion for African culture and teaching others in Europe about the traditions that make Africa so unique.

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