Nokuphila Gumede, an impact-focused entrepreneur integrating drone technology with precision agriculture to help farmers improve their businesses

April 6, 2025 Melanie Hawken

Nokuphila Gumede, CEO and founder, Field Tech Environmental Solutions (South Africa)

Startup Story

Nokuphila Gumede is the CEO and founder of Field Tech Environmental Solutions, a pioneering South African company that integrates advanced drone technology with precision agriculture. Since founding the business in 2021, she has led its growth, providing farmers with cost-effective, efficient, and sustainable solutions for crop management. Under her leadership, Field Tech has expanded to employ 10 permanent staff and deliver services such as pesticide spraying, fertilizer application, and farm mapping. A recognized leader, Nokuphila has won numerous awards, including the 2024 Green Youth Innovators Pitch, and was a finalist in both the Standard Bank EmpowerHer Awards and National Presidential Awards.

Pretty Kubyane, a South African award-winning techpreneur transforming Africa’s agricultural supply chain

April 6, 2025 Melanie Hawken

Pretty Kubyane, Co-Founder, eFama App (South Africa)

Startup Story

Pretty Kubyane, a multi-award-winning entrepreneur and Tech Lead, is the Co-Founder of eFama App, launched in 2023. Inspired by her late father’s business ventures, she began her entrepreneurial journey at six. Holding 20+ certifications in cloud computing, cybersecurity, and blockchain, she leads eFama in transforming Africa’s agricultural supply chain. Under her leadership, eFama has secured backing from major companies in the USA, UK, and South Africa, including banks and tech firms. Named a Rising Star in 2022, Pretty drives innovation and social impact across Africa, together with her team of 7 employees, supported by a strong network of industry experts, investors and advisors.

Marieke de Ruyter de Wildt, an agri-techpreneur focused on improving traceability, transparency and sustainability in global food supply chains

August 6, 2024 Melanie Hawken

Marieke de Ruyter de Wildt, founder and CEO, Open Food Chain (The Netherlands)

Startup Story

Marieke de Ruyter de Wildt is the founder and CEO of Open Food Chain in The Netherlands. She is a seasoned and award-winning entrepreneur with 20+ years of experience in agri-tech. Open Food Chain is focused on improving traceability, transparency and sustainability in global food supply chains. She founded the business 7 years ago and now employs about 20 people from diverse nationalities and backgrounds. Her vision is to bring the new internet to the food system and launch the first bitcoin for food.

Mawuse Christina Gyisun, a Ghanaian catalyst for transformative change in Agritech

August 12, 2023 Melanie Hawken

Lioness Weekender Cover Story

Sommalife, a social enterprise using cutting-edge technology to create transparency and traceability in West Africa’s shea value chain

Mawuse Christina Gyisun is an award-winning social entrepreneur and esteemed co-founder of Sommalife, revolutionizing the Agritech landscape with her unwavering commitment to rural development. She has become a leading force in driving positive change and empowering smallholder women farmers across West Africa. Within three years at the helm of Sommalife, Mawuse has spearheaded transformative initiatives that have reached over 60,000 women farmers in northern Ghana. Through her visionary leadership, these women farmers have gained easy access to financing, conservation tools, and international markets. As a result, more than 7,000 of these farmers experienced a 22.75% increase in their income in 2022, a testament to Mawuse's dedication and commitment to rural development.

Nneile Nkholise, an agri-innovator creating global trade access

February 26, 2023 Melanie Hawken

Lioness Weekender Cover Story

Thola Inc, building a B2B agricultural produce procurement marketplace for Africa

Nneile Nkholise is the founder of Thola Inc, a business founded in 2021 and building the middle ground for mass continental farmer global trade access through a B2B agricultural produce procurement marketplace; that enables global companies to purchase forensic tested and verified climate sustainable goods from African farmers. She was born in Lesotho and grew up in South Africa and she studied towards a Masters Mechanical Engineering at Central University of Technology and Bachelor of Science majoring in Physics & Computer Science at University of Witwatersrand, all in South Africa. She is a product engineer with a specific focus in design engineering and has eight years’ experience in the construction and biomedical sectors, having developed biomedical products ranging from prosthesis to bio-implants. She was the co-founder of iMed Tech, a biotech company specializing in custom-made medical solutions using CAD and CAM techniques. In 2018, she co-founded 3DIMO, a venture backed company that automates livestock data analytics to monitor livestock health.

Mary Aboagye, a Ghanaian agritech entrepreneur helping cereal farmers to thrive

October 2, 2022 Melanie Hawken

Mary Aboagye, co-founder, aiScarecrow Technologies (Ghana)

Startup Story

Mary Aboagye is a co-founder of aiScarecrow Technologies (Ghana), an Agritech startup focused on crop protection, helping cereal farmers successfully ward-off pest birds from consuming their crop. With her background as an environmental scientist, she established the environmental change agency, an organisation dedicated to environmental preservation. Her efforts got her enlisted as one of the top 540 women in Africa involved in the Agritech or Agribusiness space. She co-founded aiScarecrow Technologies in 2019 and has since then won several awards including the KIC Agritech challenge 2019, the ingenuity cup 2021, the Israeli green innovation competition 2022.

Lioness Launch / New e-verification platform poised to revolutionize farm input certification in Tanzania

August 8, 2021 Melanie Hawken

Lioness Launch

Quincewood Group Limited is a technology company founded by entrepreneur Fatma Fernandes in Tanzania. The business is focused on the agricultural sector, developing innovations that aim to improve the livelihoods of farmers and even the playing field across the journey from farmer to table. The products developed are done with sustainability in mind. It’s latest innovation, eHakiki, is positively impacting thousands of lives in Tanzania's largest economic sector, agriculture. Its main aim is to ensure that smallholder farmer's incomes are protected.

Amanda Aminah Masire, an entrepreneur in Botswana creating a turnkey model for local horticultural farming

August 3, 2019 Melanie Hawken

Amanda Aminah Masire, founder of Greenhouse Technologies (Botswana)

Many entrepreneurs are inspired to start their businesses by seeing a gap in the market or a need in their communities. In the case of Amanda Aminah Masire from Botswana, she started her business, Greenhouse Technologies, in response to the gap between government and local people in the agricultural value chain.

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