by Thembe Khumalo
As we prepare to say “Sala kahle” to another year, it's the perfect time for coaches and consultants to engage in some much-needed reflection. The year 2023 has presented its unique set of challenges and opportunities, and evaluating your progress is crucial to paving the way for a successful 2024. So, let's see how we can go about doing a quick self-assessment and planning, without losing out on all the Dezemba festivities.
The first step in evaluating your progress is to take a step back and assess the year gone by. Consider the following:
1. Achievements and Milestones: Reflect on your accomplishments, both big and small. Did you achieve the goals you set for yourself at the beginning of the year? Celebrate your wins and take note of the clients you've helped and the projects you've completed. I like to write these down in one place, so that when imposter syndrome threatens to strike, I can shake my list at it and send it packing!
2. Challenges Faced: It's important to acknowledge the hurdles you encountered. What were the challenges that came your way, and how did you navigate them? Recognizing your ability to overcome obstacles is a testament to your resilience. Just one thing - last week I wrote about making the distinction between challenges and excuses, so check that out if you’re not sure that as you’re listing your challenges you’re not just making excuses for yourself.
3. Client Feedback: Feedback is a valuable resource. Reach out to your clients for their insights and opinions about your services. You can couch this as a year-end review process, which could really open up comms and create new opportunities. What did they appreciate, and where do they think you could improve? Their input can provide a roadmap for enhancing your coaching and consulting practice in the coming year.
Planning for a Prosperous 2024. With a clearer picture of your achievements and areas for growth, you can now set the stage for a successful 2024. Here's how you can do it:
4. Don’t Just Set SMART Goals: We all know about smart goals and how important they are. But what’s even more important is to put in place systems for achieving those goals. Creating a list of objectives is all very well, but without a supporting “how to” you will find yourself right back where you started when the following year ends. Whether it's increasing your client base, diversifying your services, or expanding your online presence, make sure your goals are well-defined and attached to some kind of system for execution.
5. Revise Your Business Strategy: Reflect on your current business strategy and consider making adjustments. Perhaps there are new niches you'd like to explore, or innovative marketing tactics to adopt. For instance, social media is one area that many businesspeople are merely paying lip service to. When you understand how each platform really works, you will realize that it’s not enough just to be present at the party, you need to actually work the algorithm, so that your efforts are not in vain. Ensure your strategy aligns with your goals for the year ahead.
6. Invest in Professional Development: The coaching and consulting landscape is ever evolving. Stay ahead of the curve by investing in your own professional development. You could try attending workshops, webinars, or conferences that offer insights into the latest industry trends. My best advice, however, is to see where your business needs the most help and hire a coach who specializes in that area. It’s an investment that will pay you dividends for years to come.
7. Expand Your Network: Networking is a powerful tool, and the festive season provides ample opportunity to meet new people and break into circles you otherwise might not be able to access. Be sure your communication assets are on points, whether you rely on business cards, your website, or social media handles, ensure they make a good first impression for your new contacts. You can also use this festive season to connect with fellow coaches and consultants, attend industry events, virtual or in-person, and nurture relationships that can lead to collaborations or client referrals.
8. Don't forget to relax: Sometimes we think of self-care only as candle lit bubble baths, and visits to the spa. Those are great (and I am definitely available for them) but self-care also involves making time to socialize, connect with family and friends, and generally enjoy yourself. Running a business is tough, and relaxation is something you need to take seriously for the sake of your physical and mental health. Rest and recharge to start the new year with enthusiasm. A well-rested and energized coach or consultant is better equipped to provide valuable guidance to clients.
Let the spirit of the season inspire you to not only look back with gratitude but to move forward with determination and enthusiasm. Cheers to a prosperous and fulfilling 2024 coach!
Thembe Khumalo is one of Zimbabwe’s leading voices when it comes to brand-building, business growth and personal development. A winner of multiple awards both at home and in the region, she is the founder and Managing Director of Brandbuilder, a high-performance brand strategy firm that helps entrepreneurial leaders and SMEs achieve visibility and growth through comprehensive brand strategy, creative execution and social media content strategies. Known for her clarity and courage, Thembe Khumalo’s leadership track record includes board positions in listed, unlisted and not-for-profit entities. With more than 20 years in the media and communication industry, she delivers a network of high-level relationships across many industries in several African countries. | thembekhumalo.com | www.brandtobuild.co | askus@brandtobuild.co
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