L’abeille, the South African luxury skincare brand founded by entrepreneur Karen Potgieter, has built a reputation for combining exceptional luxury skincare experiences with science-proven actives. This month sees the launch of its new IonActive Deep Cleansing Brush, which has a cleansing action that lifts even the most stubborn of impurities, providing a much deeper clean than your hands alone can. The brush has three different speed settings which allow you to set it at a speed that suits your skin sensitivity and area you are cleansing. The more gentle the vibration, the better it will be on sensitive skin and delicate face areas.
Karen Potgieter, founder of L’abeille
The L’abeille IonActive Deep Cleansing Brush offers a number of skin benefits:
DEEPER CLEAN
8000 Sonic vibrations/minute provide deeper cleansing. The Ionic vibrations lift hard-to-reach debris & impurities in the pores, creating a more clean & glowing complexion after the first use.
EXFOLIATION
The vibrating pulse of the soft touch silicone bristles provides gentle daily exfoliation to remove dry, dead & dull skin cells from the surface of your skin, leaving your skin renewed & more radiant. This daily exfoliation allows for better product absorption & results. Silicone bristles are much gentler on the skin, causing no damage to it.
SKIN REFINING
Tightens pores for a more refined skin, due to deeper pore cleansing & removal of dirt & impurities.
HELPS BLEMISH PRONE SKIN
Provides active anti-blemish & blackhead control. The negatively charged silicone gives the brush antimicrobial & hygienic properties, making it suitable for use on blemish prone skin. The natural antibacterial protection prevents bacteria being transferred onto the skin, & dirt or grime from settling on the brush after use.
MASSAGE TONING & LIFTING
The bristles provide a massaging effect on the skin, which is shown to assist in toning & lifting the skin for more refined contours. The massage effect also prevents fine lines from developing.
INCREASE MICRO-CIRCULATION
Stimulates micro-circulation bringing oxygen-rich blood to the surface, providing essential nutrients to the skin & helping to eliminate toxins.
REMOVES 100% MAKE-UP
Deeper pore cleansing removes all make-up, dirt & impurities/pollution that builds up on the skin’s surface during the day.
BOOSTS PRODUCT BENEFITS
A well exfoliated skin allows your products to be better absorbed into the deeper layers of the skin, where they provide the most benefits. The IonActive Deep Cleansing Brush keeps your skin polished and more receptive to your application of treatments concentrates & serums for optimal results.
What makes the IonActive Deep Cleansing Brush different is that it is waterproof, allowing for convenient use in the shower or bath. The lightweight design allows for easy travel use, and no head or battery replacements are necessary.
• Ergonomic & flexible design
• No head replacements
• Lifting, Toning & Exfoliating
• Smoothes skin texture
• Restores skin luminosity
• Facial massage
• Optimal product absorption
• Perfect cleansing
L’abeille’s aspirations for the new IonActive Deep Cleansing Brush are to make it a tool that every lady uses in her skincare regime. Customers can purchase the brush from the L’abeille online store.
Karen says of the launch of this exciting new product:
“Cleanse, Exfoliate & Massage in serums for optimal skincare results! We hope that this new cleansing brush becomes an item you can't live without in your L'abeille Skincare Regime.”
To find out more, contact Karen Potgieter at L’abeille via email: labeillesouthafrica@icloud.com or visit the company’s website and social media platforms:
