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The importance of sharing your story

August 30, 2020 Melanie Hawken
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by Abigail K

You have a story tell. Whether you’re an author, and aspiring author or you’re neither of those. You have a story to tell. Your story has meaning. Your story has value. Your story exists for a reason.

Stories are meant to be shared. An untold story is like a Greek tragedy – bitter sweet – its sweetness is in the creating, the living, the experiencing. The bitterness is in the unacknowledgement, the untaught lessons, and the unentangled stories that weave together to shape a rich tapestry of co-creators. The power of our own story is amplified when shared, and when we weave the stories of other’s into our own. Your story is shaping itself through you for a reason, it exists for a reason, it’s inherently valuable for a reason…. … and that reason is you.

Your Story & Your Personal Brand

When it comes to creating a personal brand, your story is the building block of the conversation you’re starting with your audience and your prospective clients. A shared story gives the other person the chance to connect, the chance to resonate, the chance to find within themselves, a story of their own that relates to what you’ve shared.

It’s a Win-Win-Win

When you are inspired to find and share your stories, it becomes a win-win-win.

A win for the people you’ll help who connect with you through your story.

A win for you when you acknowledge, process and document your story.

And a win for the world because of the growth and expansion of everyone who adds to the richness of the collective tapestry of stories.

Sparks of Inspiration

I hope this sparked an idea or inspired you to share your story and grow your personal brand. If it did, please let me know in the comments below what that spark was… I’d love to hear about it. If you’re not yet subscribed to my YouTube channel, please consider subscribing now and hitting that little bell so you get notified when I post a new video.

Subscribe to my Channel

Until then, keep sharing your stories, keep building your personal brand and keep your cup full of confidence.


Abigail K - lo-res.jpg

Abigail K, aka The Confidence Crusader, has been helping female freelancers, solopreneur creatives and impact makers reignite and expand their confidence for the past 5 years, after starting her career as a professional photographer back in 2007. In 2015, what started as ‘just another photography package’, Abigail felt called to exclusively focus on women’s portraits which soon expanded into an online academy when she realised the depth of her client’s confidence concerns. Now, together with her photography and the Cafinnate Academy, Abigail is transforming the lives and businesses of her fellow entrepreneurs, helping them build their confidence from the outside in, and the inside out.

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Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

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