• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

The Power of Choice

March 20, 2018 Melanie Hawken
Choices.jpg

by Tatenda Rungisa, Human Resources Practitioner and co-founder of Twin Connect Solutions

We make choices from the very moment we open our eyes in the morning. We make the choice to either wake up to the alarm clock or simply snooze it to an hour later, ultimately forgetting all the appointments that could make one’s career or business flourish. This is a simple sign that the choices we make on a daily basis can either bring us closer to, or further from, our dreams.

 

As business or career women, we are confronted by countless choices every day. Saying, “I have to” and “I can’t” all the time tells the world that you are a victim and that you have no control. You let others make decisions for you. One of the toughest choices facing entrepreneurial women every day and tormenting them into a state of depression, is that of choosing between how much time to spend with family vs work. It is vital to note that it is rare to manage balance between the two, despite whatever stage the business is at. Every choice we make on a daily basis has a direct impact on our lives, whether bad or good, hence the need to do away with rush decisions. The ability to make sound choices reflects the power in oneself as a woman.

In the ever changing environment, there are a lot of changes that come up in the organization or business that require wise choices to be made. For example, in the Zimbabwean economy setup, when one looks at the economy as a business person in a bid to manage costs in a business, one might forced to consider whether to retrench staff or decrease salaries across the board. These two options have serious implications if applied rashly without enough consideration and thinking through all the scenarios.

The question is, how does one make a good choice?

Prioritize big over small

It’s very easy to get side tracked by insignificant issues in life. If you spend a lot of time on petty stuff, you won’t have time to contemplate things that matter. An example is that in an organization, weighing up the pros and cons of following up too much in terms of employees’ personal lives outside the workplace vs managing a stable and productive workforce within the organization. To me as an HR Practitioner, the first is petty as compared to ensuring that the employees perform to their maximum abilities and bring in results.

Values matter 

As an organization, the key elements that makes up the brand and culture are the values. It is wise that whatever choices that are made, they are in line with the core values and vision of the organization.

Learn from the past and from others in the same industry

Learn from your experiences and from the experiences of others. This is vital, especially if the business is in the same line as yours. Learning is a continuous process and before one giant choice is made with regard to any aspect of your business, it is always wise to go back to the drawing board, weigh up the pros and cons, do some serious research, and make a wise choice based on facts not assumptions or a simple copy-cat approach.

Take advice

Some business owners do not value the advice or expertise provided to them even by their own employees who most of the times have experience and expertise in the field in question. Don’t try to be an expert in everything, no woman is an island and this applies to making choices. Seek advice when variables lie outside your comfort zone and think it through to make an informed decision.

Don’t procrastinate

When you have gone to the drawing board, done the research and sought out advice from expertise. Start working on moving on with the new idea and do not wait in fear awaiting perfection. Before you know it, a competitor would have launched a similar product and service and made headlines.


Tatenda.png
Tatenda Rungisa is a 25 year old based in Bulawayo, Zimbabwe. She holds a Bsc Honours in Human Resources Management, Certificate in workplace collaboration and development, certificate in management strategies for people and resources and certificate of completion in the growth mind-set speakers training. She is a Human Resources Practitioner by profession, motivational speaker, blogger and columnist in a local newspaper. She also co-founded Twin-Connect Solutions which is a youth driven organization led by young females based in Zimbabwe and South-Africa. She is passionate about writing, women empowerment and community work.
WEBSITE | FACEBOOK | LINKEDIN | EMAIL rungisat2@gmail.com

 

More Articles by Tatenda

Featured
Cheerleading in Business
Sep 26, 2021
Cheerleading in Business
Sep 26, 2021
Sep 26, 2021
Managing a business during uncertain times
Jul 11, 2021
Managing a business during uncertain times
Jul 11, 2021
Jul 11, 2021
Unplugging after a long year of hustling and activity
Dec 12, 2020
Unplugging after a long year of hustling and activity
Dec 12, 2020
Dec 12, 2020
Planning an effective workshop to increase staff efficiency
Oct 15, 2020
Planning an effective workshop to increase staff efficiency
Oct 15, 2020
Oct 15, 2020
How to end an unhealthy business relationship
Jul 11, 2020
How to end an unhealthy business relationship
Jul 11, 2020
Jul 11, 2020
Hustling And Maintaining a Full Time Job
Jun 20, 2020
Hustling And Maintaining a Full Time Job
Jun 20, 2020
Jun 20, 2020
Digital marketing, the ‘in thing’ for female entrepreneurs
Oct 6, 2019
Digital marketing, the ‘in thing’ for female entrepreneurs
Oct 6, 2019
Oct 6, 2019
Creating a marketing strategy that enhances your business
Mar 22, 2019
Creating a marketing strategy that enhances your business
Mar 22, 2019
Mar 22, 2019
Creating and maintaining opportunities in business
Feb 1, 2019
Creating and maintaining opportunities in business
Feb 1, 2019
Feb 1, 2019
Goal setting for the new year
Dec 15, 2018
Goal setting for the new year
Dec 15, 2018
Dec 15, 2018
In Guest Blog Tags Tatenda Rungisa
← Art of disruption: Handle with careQuote of the Day by Nkatha Gitonga →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.