• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

The Power of Choice

March 20, 2018 Melanie Hawken
Choices.jpg

by Tatenda Rungisa, Human Resources Practitioner and co-founder of Twin Connect Solutions

We make choices from the very moment we open our eyes in the morning. We make the choice to either wake up to the alarm clock or simply snooze it to an hour later, ultimately forgetting all the appointments that could make one’s career or business flourish. This is a simple sign that the choices we make on a daily basis can either bring us closer to, or further from, our dreams.

 

As business or career women, we are confronted by countless choices every day. Saying, “I have to” and “I can’t” all the time tells the world that you are a victim and that you have no control. You let others make decisions for you. One of the toughest choices facing entrepreneurial women every day and tormenting them into a state of depression, is that of choosing between how much time to spend with family vs work. It is vital to note that it is rare to manage balance between the two, despite whatever stage the business is at. Every choice we make on a daily basis has a direct impact on our lives, whether bad or good, hence the need to do away with rush decisions. The ability to make sound choices reflects the power in oneself as a woman.

In the ever changing environment, there are a lot of changes that come up in the organization or business that require wise choices to be made. For example, in the Zimbabwean economy setup, when one looks at the economy as a business person in a bid to manage costs in a business, one might forced to consider whether to retrench staff or decrease salaries across the board. These two options have serious implications if applied rashly without enough consideration and thinking through all the scenarios.

The question is, how does one make a good choice?

Prioritize big over small

It’s very easy to get side tracked by insignificant issues in life. If you spend a lot of time on petty stuff, you won’t have time to contemplate things that matter. An example is that in an organization, weighing up the pros and cons of following up too much in terms of employees’ personal lives outside the workplace vs managing a stable and productive workforce within the organization. To me as an HR Practitioner, the first is petty as compared to ensuring that the employees perform to their maximum abilities and bring in results.

Values matter 

As an organization, the key elements that makes up the brand and culture are the values. It is wise that whatever choices that are made, they are in line with the core values and vision of the organization.

Learn from the past and from others in the same industry

Learn from your experiences and from the experiences of others. This is vital, especially if the business is in the same line as yours. Learning is a continuous process and before one giant choice is made with regard to any aspect of your business, it is always wise to go back to the drawing board, weigh up the pros and cons, do some serious research, and make a wise choice based on facts not assumptions or a simple copy-cat approach.

Take advice

Some business owners do not value the advice or expertise provided to them even by their own employees who most of the times have experience and expertise in the field in question. Don’t try to be an expert in everything, no woman is an island and this applies to making choices. Seek advice when variables lie outside your comfort zone and think it through to make an informed decision.

Don’t procrastinate

When you have gone to the drawing board, done the research and sought out advice from expertise. Start working on moving on with the new idea and do not wait in fear awaiting perfection. Before you know it, a competitor would have launched a similar product and service and made headlines.


Tatenda.png
Tatenda Rungisa is a 25 year old based in Bulawayo, Zimbabwe. She holds a Bsc Honours in Human Resources Management, Certificate in workplace collaboration and development, certificate in management strategies for people and resources and certificate of completion in the growth mind-set speakers training. She is a Human Resources Practitioner by profession, motivational speaker, blogger and columnist in a local newspaper. She also co-founded Twin-Connect Solutions which is a youth driven organization led by young females based in Zimbabwe and South-Africa. She is passionate about writing, women empowerment and community work.
WEBSITE | FACEBOOK | LINKEDIN | EMAIL rungisat2@gmail.com

 

More Articles by Tatenda

Featured
Cheerleading in Business
Sep 26, 2021
Cheerleading in Business
Sep 26, 2021
Sep 26, 2021
Managing a business during uncertain times
Jul 11, 2021
Managing a business during uncertain times
Jul 11, 2021
Jul 11, 2021
Unplugging after a long year of hustling and activity
Dec 12, 2020
Unplugging after a long year of hustling and activity
Dec 12, 2020
Dec 12, 2020
Planning an effective workshop to increase staff efficiency
Oct 15, 2020
Planning an effective workshop to increase staff efficiency
Oct 15, 2020
Oct 15, 2020
How to end an unhealthy business relationship
Jul 11, 2020
How to end an unhealthy business relationship
Jul 11, 2020
Jul 11, 2020
Hustling And Maintaining a Full Time Job
Jun 20, 2020
Hustling And Maintaining a Full Time Job
Jun 20, 2020
Jun 20, 2020
Digital marketing, the ‘in thing’ for female entrepreneurs
Oct 6, 2019
Digital marketing, the ‘in thing’ for female entrepreneurs
Oct 6, 2019
Oct 6, 2019
Creating a marketing strategy that enhances your business
Mar 22, 2019
Creating a marketing strategy that enhances your business
Mar 22, 2019
Mar 22, 2019
Creating and maintaining opportunities in business
Feb 1, 2019
Creating and maintaining opportunities in business
Feb 1, 2019
Feb 1, 2019
Goal setting for the new year
Dec 15, 2018
Goal setting for the new year
Dec 15, 2018
Dec 15, 2018
In Guest Blog Tags Tatenda Rungisa
← Art of disruption: Handle with careQuote of the Day by Nkatha Gitonga →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.