• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

My ABC of business: What is your relationship with money?

November 26, 2018 Melanie Hawken
money-relationship.jpg

by Lizl Naude, founder of Lilly Loompa

There is a saying that goes, “Every time you buy a product from a small business, someone literally does a happy dance!” This is certainly very true. Throughout my life I have had an interesting relationship with money. Like some of you, I’ve never had a time when I’ve ever had enough. I grew up in a fairly modest home, and I remember my mother all too often used the term: “Money doesn’t grow on trees!”


Fast forward thirty plus years and things are more or less the same. My family and I have traversed some rough patches over the last decade or so. But all is not doom and gloom, through these troublesome times, my business was birthed! 

To be really honest, I hardly worry about money.  I don’t mean I’m irresponsible, I have just made a conscious decision to not let it control my life.  The other day I had a really interesting conversation with a dear friend of mine, Eddie. He played an instrumental role in my life when I was in my early twenties and I really value his opinion. Eddie has a passion for youth development…and his life-long dream is to own a youth-farm where he can run his programs and a safe-haven for youth and young adults. We spoke about a lot of things, but living a purpose-driven life, and people’s insatiable love for money took over the conversation.  

It was an interesting talk. He spoke about some of the challenges he faces working with government agencies and the lack of vision of some institutions when it comes to empowering the youth. He also explained how eager and desperate he was in the beginning when schools and institutions enquired about his services. He relayed how he sometimes settled for little or no money when rendering services in the hope that it will bring him closer to his dream. It came to the point, where he was home one day and a great depression came over him. He was worrying about money. He thought of all the bills that needed to be paid. Then, in that moment, he realized that he hated this feeling, and a great courage arose in him. He took out a R10 note from his pocket, found a fire-lighter and burned the note. He spoke to the spirit of money and rebuked it. He vowed to never again allow money to rule his life and decision making.

For him, living his God-given purpose-driven life was much more important than the love of money. He lives a modest, but comfortable life, but he makes a profound impact on so many youths, as he did on me. When he told me this story, it really touched me. 

I could totally relate to his belief system, and it made me ask questions about my relationship with money: 

  • Why do I do what I do? I run a for-profit company but I make sure to check in with myself every time I have to make a big decision. I do not allow money to be the decisive factor. I consider how it will impact my family’s life as well as my community. 

  • Capital is needed to grow a business and make it sustainable. But is this the only reason I run my business, or do I really want to make a lasting impact and leave a legacy?  

  • Am I living my purpose? Like Eddie, I have made a conscious decision to live a purpose-driven life first. This is not the easiest life, but it is so much more rewarding than chasing a six-figure job that is unfulfilling. 

  • Can money make me happy? My answer is a resounding NO! I need it to sustain myself, but it does not define me. 

  • Do I take every job/opportunity that comes my way? No! Sometimes I walk away from prospects because I don’t agree with the terms or conditions, even if it is a lucrative deal. Living in my purpose is much too important for me and I don’t want to be side-tracked!

Am I tempted to go back to a corporate job? Nope! I am an entrepreneur because I believe this is what my country needs. It is so liberating to have moved past that temptation. Yes, I do sometimes miss the comfort of a good-paying job, but building my business is so much more satisfying! If I come across as arrogant, I apologize that is not my intention. I just believe I cannot waste the valuable lessons I have learned through my life experience. There is nothing wrong with making money! Make money, but always remember not to lose yourself whilst doing it. Remind yourself often of your value system and know that chasing money only can lead to an empty and meaningless life!


Screen Shot 2018-11-26 at 3.35.27 PM.png

Lizl Naude is the founder of Lilly Loompa in South Africa, a company that creates beautiful and usable products made with recycled material. Lilly Loompa's “Rubbish Range” is the result of Lizl's craving to deliver pieces that are completely "green". Lizl is a self-taught designer and initially started designing and making furniture because she couldn’t afford to buy new pieces to furnish her home. She started to scout and source for budget material and quickly realised that most people discard of very usable materials. The company manufactures a variety of products, from storage holders, lamps, to dinner table accessories, among others. All materials are carefully sourced from waste and sustainably reimagined as beautiful, yet purposeful products. Eco-friendly, handcrafted and 100% South African, each Lilly Loompa piece, once trash, is now a meaningful piece of treasure. 

WEBSITE | FACEBOOK | TWITTER | INSTAGRAM |  Read Lizl's startup story here.

 

More articles by Lizl...

Featured
Do you need a bestie in business?
May 5, 2023
Do you need a bestie in business?
May 5, 2023
May 5, 2023
My ABC of Business - 10 Things I learnt after 10 months in our first retail shop
Oct 23, 2022
My ABC of Business - 10 Things I learnt after 10 months in our first retail shop
Oct 23, 2022
Oct 23, 2022
My ABC of business: Woman, stop being emotional about your business!
Jul 3, 2022
My ABC of business: Woman, stop being emotional about your business!
Jul 3, 2022
Jul 3, 2022
My ABC of business: How to gain the support of your clients, even though you disappoint
Jun 26, 2022
My ABC of business: How to gain the support of your clients, even though you disappoint
Jun 26, 2022
Jun 26, 2022
The Importance of Developing a Timeline For Your Business 
Mar 12, 2022
The Importance of Developing a Timeline For Your Business 
Mar 12, 2022
Mar 12, 2022
My ABC of Business: Tips on how to plan for the year ahead
Mar 20, 2021
My ABC of Business: Tips on how to plan for the year ahead
Mar 20, 2021
Mar 20, 2021
My ABC of business: A practical guide on how to better support your entrepreneur friend 
Dec 13, 2020
My ABC of business: A practical guide on how to better support your entrepreneur friend 
Dec 13, 2020
Dec 13, 2020
My ABC of business: Navigating through the different stages of lockdown
May 27, 2020
My ABC of business: Navigating through the different stages of lockdown
May 27, 2020
May 27, 2020
My ABC of business: Celebrating your fellow female entrepreneur 
Dec 8, 2019
My ABC of business: Celebrating your fellow female entrepreneur 
Dec 8, 2019
Dec 8, 2019
My ABC of business: How pursuing a client is similar to a romantic relationship
Jul 31, 2019
My ABC of business: How pursuing a client is similar to a romantic relationship
Jul 31, 2019
Jul 31, 2019
My ABC of business: The dynamics of diversifying in business
May 12, 2019
My ABC of business: The dynamics of diversifying in business
May 12, 2019
May 12, 2019
My ABC of Business: We are not in competition…we are the competition! What other women entrepreneurs have taught me
Mar 10, 2019
My ABC of Business: We are not in competition…we are the competition! What other women entrepreneurs have taught me
Mar 10, 2019
Mar 10, 2019
In Guest Blog Tags Lizl Naude, Money Matters
← Entrepreneur Advice from Benji Coetzee: Need help? Then askKeshni Morar, a South African entrepreneur looking to bring a little style into busy women’s lives →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.