Guest Blog by Karen Wessels, co-founder of VA Connect & co-founder of SnappSales
Being an entrepreneur automatically means that you keep learning. You keep developing your skills-sets, understanding new ways of doing business and applying new methods to make your business better. The same principles are applied to sales. If you want to be a better salesperson, with the understanding that all entrepreneurs are salespeople, then you need to keep honing your skills and developing your mindset to have a winning attitude in sales.
So, at a practical level, how do you do this?
Well, I want to share some surprising ways that you can use to boost your sales confidence to achieve in business what you’ve always dreamed of achieving.
- Exercise – generally a great way to unclutter the mind.
- Have fun – remember that from your childhood? Don’t ever lose it.
- Smile – it automatically gives you a mental boost and makes everyone around you feel good.
- Take a walk – taking a walk changes the chemicals in your brain and encourages more creative ways to deal with problems.
- Compliment – they say you should give 5 genuine compliments a day. When last did you compliment someone on their shoes or the way they handled a certain situation?
Then, there are other ways to create a superstar sales mindset:
- Stay hungry. Every entrepreneur I know is driven. They have a high work ethic and high energy levels. In the face of rejection or economic downturn, these are the people who keep going, no matter what.
- Be prepared. With every sales call that you make or sales meeting you attend, make sure you’ve done your research on the prospective client, understand what they do and how your service or product will benefit them.
- Be your authentic self. People buy from people, and people buy from people they like. In sales, likability does matter for a sustainable business relationship. Bottom line, be yourself!
- Believe in your product. Your passion should always shine through, whether you have a product or service based business, let your clients see your passion, let them experience it. The confidence you have in your products and services is a motivation for your clients to continue buying from you and ultimately become your Brand Ambassador who will shout from the rooftops about your amazing business.
Telling is not selling. Develop your mindset to really understand the problems your clients are experiencing in their business and how best your product or service will solve that particular problem. At the end of the day, a great sales transaction is the collaboration between two businesses that mutually benefit each other.
People love authenticity and passion, so let that shine through with every sales interaction. Be yourself, be confident, and have a great mindset about everything in life!
Karen Wessels is the co-founder and COO of VA Connect, a South African virtual assistant platform that provides outsourced administrative support; and is also the co-founder of SnappSales, a company that generates quality sales leads for its clients. Prior to establishing both her companies, Karen spent over 10 years in different sales, marketing & admin support roles. This experience has equipped her with the invaluable skills required to run her two successful business ventures. Follow Karen on her Personal Website | Twitter | Facebook | Google+
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