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the pride of Africa's women entrepreneurs

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Why saying no gives you the freedom you want

November 11, 2015 Melanie Hawken

Guest Post by: Karen Wessels, co-founder and COO of VA Connect

Do you flinch every time you hear the word no? Living in a society where we’ve been raised that saying no means being rude certainly does make it difficult to give your opinion and set valuable boundaries. The word “Yes” has been engrained in us from a young age, and from that perspective it seems counter-intuitive that by saying no you give yourself the opportunity to empower yourself and harness a positive change in your life.

 

The power of no is a topic that is coming up more and more of late. Celebrities like Jared Leto and Lady Gaga are harnessing the power of no in a positive way, and so should you. 

Why is saying no so empowering? It gives you the opportunity to understand the actual value of your time, to spend that precious time on what is really important to you.

By saying “Yes” all the time, it could potentially end up draining you of all your energy. You stand the chance of spreading yourself too thin, trying to please everyone, and not truly focusing on your own growth, whether it be personal or business.

No gives you that moment of clear choice. It announces something affirmative about you. “No, I will not sign” because I don’t agree with what is written in that document. “No, I will not join your committee, or review your project” indicates that you are committed to a project of your own. “No, thank you” which means I may hurt your feelings, however right now my needs take priority.

Keep in mind that a no is an honourable response. If you feel guilted into saying yes, you will be resentful throughout the process.

Saying no could be the most difficult thing in your life. And at the same time could be the most liberating thing you can do for yourself.

Don’t feel the need to justify your no. Whomever the no is directed at should respect you and your decision. 

By harnessing the positive powers of no, it will result in you being more efficient to achieve your goals, to prevent others from taking advantage of you, and allow you to keep true to your values and principles.

Figuring out how to say no is half the battle won. Take a risk this week, step out of your comfort zone, and start saying no. Empower yourself and those around you!


Karen Wessels is the co-founder and COO of VA Connect, a South African virtual assistant platform that provides outsourced administrative support. Prior to establishing VA Connect, Karen spent over 10 years in different sales, marketing & admin support roles. Having worked with MDs, SMEs and professionals, she is very familiar with managing different workloads within tight deadlines. This has equipped her with the invaluable skills required to run a successful VA business. Follow Karen on her Personal Website |  Twitter | Facebook | Google+

 

Read more of Karen's blog posts....

Featured
Here are your 3 easy-to-apply sales tips for the week
February 22, 2019
Karen Wessels, Sales
Here are your 3 easy-to-apply sales tips for the week
February 22, 2019
Karen Wessels, Sales

by Karen Wessels, founder of SnappSales and VA Connect

Sales really does get such a negative reputation sometimes, and I get it - most of us have a bit of a skewed understanding when it comes to sales, so we would rather steer clear than truly harness our sales powers.

Read more →
February 22, 2019
Karen Wessels, Sales
The best productivity tips for parenting entrepreneurs
September 1, 2018
Karen Wessels
The best productivity tips for parenting entrepreneurs
September 1, 2018
Karen Wessels

by Karen Wessels, founder of VA Connect and SnappSales

Life loves throwing us curveballs at the best of times. It’s going to happen and it will continue happening. So, the question is, how do we best manage this? As entrepreneurs we are solution-based thinkers. This means that we are continuously seeking solutions as opposed to looking straight into the problem. It could take years of figuring out, adapting, changing, making sure that your process and flow work for you. 

Read more →
September 1, 2018
Karen Wessels
What It Means to Have a Strong Business Posture
August 5, 2018
Karen Wessels
What It Means to Have a Strong Business Posture
August 5, 2018
Karen Wessels

by Karen Wessels, founder of VA Connect and SnappSales

I remember like it was yesterday, starting out in business and taking on clients and suppliers that in your gut just didn’t feel right. We’ve all been guilty of this. We feel that when we are a start-up or new to the entrepreneurial world that we should take on any client to gain the much needed experience and exposure. And who is going to say no to that additional income, right?

Read more →
August 5, 2018
Karen Wessels
Finding the best sales tools for your business 
June 26, 2018
Karen Wessels, Sales
Finding the best sales tools for your business 
June 26, 2018
Karen Wessels, Sales

by Karen Wessels, co-founder of VA Connect and co-founder of SnappSales

Recently I had the privilege of speaking to a roomful of successful businesswomen about the importance of sales. These business owners required ideas on how to build sales confidence and also practical tools to implement in their business to assist with scaling and growing their enterprises.

Read more →
June 26, 2018
Karen Wessels, Sales
Living your Best Life as an Entrepreneur
May 31, 2018
Karen Wessels
Living your Best Life as an Entrepreneur
May 31, 2018
Karen Wessels

by Karen Wessels, co-founder of VA Connect and co-founder of SnappSales

When you wake up on a Monday morning thinking its Saturday, I reckon that’s a great start to the week! Although some of you probably wouldn’t agree with this because more than likely you’ll feel disappointed to realize its Monday. I love Mondays! To me it’s symbolic of a fresh start to the week, an opportunity to start on a clean slate and do even better than what we did last week.

Read more →
May 31, 2018
Karen Wessels
How Distractions in Business can become a Costly Thing
May 19, 2018
Karen Wessels, Entrepreneurial Journey
How Distractions in Business can become a Costly Thing
May 19, 2018
Karen Wessels, Entrepreneurial Journey

by Karen Wessels, co-founder of VA Connect and co-founder of SnappSales

Since starting this crazy mad entrepreneurial journey which is filled with passion, great rewards and eternal lessons, I’m exceptionally grateful for all the lessons that have been placed on my path, to help me grow and mature as a business owner and person. And trust me, there are many! Like learning that distractions can start costing your business money. 

Read more →
May 19, 2018
Karen Wessels, Entrepreneurial Journey
The power of LinkedIn and what it means for your Business 
April 21, 2018
Karen Wessels
The power of LinkedIn and what it means for your Business 
April 21, 2018
Karen Wessels

by Karen Wessels, co-founder of VA Connect and co-founder of SnappSales

Are you one of those people that absolutely loves social media or completely hates it? I have the privilege of mentoring a few start-ups and one of the most common blockers we talk about is how to find new clients. Now it’s going to be quite a challenge if you despise social media in light of what follows. However, if you’re a newbie business owner, you’re just starting out with a rather shall we say “tight” marketing budget, then social media is your friend.

Read more →
April 21, 2018
Karen Wessels
Do you have a can do attitude? 
April 8, 2018
Karen Wessels
Do you have a can do attitude? 
April 8, 2018
Karen Wessels

by Karen Wessels, cofounder of VA Connect and cofounder of SnappSales

In a mentoring session today with my top mentor, he made an interesting observation. He said that one of the things he has observed is my ‘can do’ attitude. This got me thinking about our general attitude towards business amongst women entrepreneurs.

Read more →
April 8, 2018
Karen Wessels
5 guidelines for a market-friendly business name and why it’s important
March 26, 2018
Karen Wessels
5 guidelines for a market-friendly business name and why it’s important
March 26, 2018
Karen Wessels

by Karen Wessels, co-founder of VA Connect and co-founder of SnappSales

The launch of a new business is always exciting! You’ve probably left your corporate job, told your friends and family about your new venture, and you’re putting the finishing touches on your ideation before going public.

Read more →
March 26, 2018
Karen Wessels
Accept help, even when you think you don’t need it
March 16, 2018
Karen Wessels
Accept help, even when you think you don’t need it
March 16, 2018
Karen Wessels

by Karen Wessels, co-founder of VA Connect and co-founder SnappSales

I had the good fortune of attending the Lioness Lean In event last week in Johannesburg. Very inspirational to be in a room of business women who are buzzing with excitement with new product launches and celebrating business growth! As you can imagine, when surrounded by this calibre of women, you instinctively think, “Wow, these women can do it all” and yes more than likely they can. But should they?

Read more →
March 16, 2018
Karen Wessels
In Guest Blog Tags Karen Wessels
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Tech FoundHER AFRICA CHALLENGE

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CELEBRATING 10 YEARS


LATEST PODCASTS

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Read more →
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Read more →
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Read more →
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

Read more →

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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