Reward those loyal customers

There is a saying that goes, you only know who your real friends are during tough times, and the same could be applied to our business lives. A lot customers will come and go when the economy is going through upheaval, but those customers who stand by you, who are loyal, deserve to be recognised and rewarded. After all, they are the life-blood of your business, and it is useful to remember just how much time, effort and money it takes to earn a new customer - it’s in your best interests to keep them. This is the time to show your gratitude for their loyalty to your business, your brand, and your products and services. If your business doesn’t currently have a loyalty programme, then this is a good time to create one. Consider offering unique discount promotions on future purchases. Send a personal message as the founder to your loyal customers, thanking them for their ongoing support and share your vision for the business with them. Personalize the customer experience with your brand, get to know them, make them feel special. Show your appreciation for their support by sending a birthday message and special free gift or discount offer. Reward their loyalty, your business needs them.