Customers are feeling stressed too

Every entrepreneur is now focused on how quickly they can relaunch, reopen, reconnect with their customers, and start doing business again. This has been the most stressful of times, and now it’s about trying to bounce back and recoup the losses as quickly as possible. But there is one important factor we need to remember. As much as we have all been taking strain as entrepreneurs, it’s the same for our customers. We may open our doors again, relaunch our products and services with renewed energy, and be full of excitement about doing business again, but our customers may be slow to return. They too will have been experiencing personal hardships because of the pandemic and its economic impact. Their lives will also have been negatively impacted and they will be in recovery mode too. So it is increasingly important to connect with those customers in an empathetic way, to communicate rather than hard sell, no matter how much you need that sale and the money right now. Remember, we are all in this together, and a kinder approach to the way we do business may serve us well at this critical time.