Communicate and connect with empathy

At times like these, there is a fine line for women entrepreneurs who want to continue to communicate and engage with their customers for business, whilst still being empathetic in these challenging times. The last thing you want to do is appear to be opportunistic or inconsiderate during this pandemic. After all, as much as you and your business are taking strain, you have to remember that your customers are also facing huge challenges of their own. However, reaching out and communicating to your customers, to tell them you are thinking of them, to show you care, is so important. So here are a few tips to keeping your customer communication going in the right way during this time. Send personalized messages to your customers to say hello; share uplifting and inspirational news about your business and brand as it happens; remind them you are there for them; and share news about how your brand is making a positive difference to the community, the sector, and your employees. Ultimately, your customers are part of your community, so let them feel your love and support. They will remember the way you reached out to them, long after the crisis is over.