When was the last time you stepped back and had a really critical look at your current product or service offering? If it has been a while, then this could be the perfect time to do just that. Many women entrepreneurs are taking this business down-time to re-evaluate their businesses and refine their products and services. They are engaging their current customers online for feedback on product relevance, quality, performance and price. This is a good way of staying in contact with those valuable customers now, so that when they are ready to reopen for business, so are you. It’s also a good time to see if product features can be improved, or even reinvented to meet new needs. Or perhaps to do some research into existing or new customer bases for your products and services. Make the most of this challenging business environment by turning it into essential product development time. For more advice and insights, go to the Lioness Business Unusual web portal.

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