When faced with great adversity, entrepreneurs are renowned for their ability to turn it into opportunity. They see the glass half full, not half empty. With many predicting an impending global recession in the near future, now is the time to start looking for opportunities in order to deal with this new potential reality. In the past, entrepreneurs have been the creators of solutions to big challenges, so now is the time to be part of the solution in your own businesses. With global events, meetings, conferences and travel now mostly cancelled, virtual meetings and video-conferencing are the new ways of doing business. They are a great opportunity to reach customers everywhere and close deals faster from home with no travel costs. Linkedin provides a powerful tool to reach key decision-makers in big companies that you might have been trying to do business with with for ages. So use this time to make those connections and start building those relationships now. In the online marketing space, big companies who have traditionally bought prime advertising slots may have cancelled their digital adverts. It might provide opportunities for you to negotiate some discounted, well positioned advertising deals for your own business.