Are you talking to your core customers?

When asked to define your customer base for your business, are you one of those entrepreneurs who responds by saying, ‘everyone’? If so, then you are probably fooling yourself! At its heart, every business has a core target audience, and its critical to know what that audience looks like, what it needs, what it likes, how it makes buying decisions, and every one is different. If you are in a competitive business environment, you need to do your homework and get to understand your customer target market in depth. You need to give them a reason to buy your products and services over and above other brands; you need to persuade them why they should choose your idea over something they already spend time and money on; and importantly you need to give them reasons to switch their loyalty to you, and to stay with you thereafter. So if you are not dedicating quality time each week in your business to keep yourself educated on your core customer base, talking to them, getting their feedback, monitoring their buying patterns, then remember that someone else probably is!