The rise of She-Commerce in Africa

The growth of e-commerce in Africa is providing new and exciting opportunities to connect buyers with sellers, and proudly African-made products with global markets. Importantly it is also reducing the barriers to cross border trade on the continent. Women entrepreneurs are beginning to tap into the power of digital, connecting their businesses with important retail opportunities pan-Africa and globally. The flexibility of e-commerce also empowers women to build businesses that can fit around home and work life, bringing not just financial independence but also creative and personal freedom. The rise of this She-Commerce business environment is also inspiring a new generation of young women to consider digital entrepreneurship to drive their own  economic futures. This new digitally empowered generation have a much clearer roadmap to financial and business independence. They see e-commerce as a “Minimum investment, Maximum profit” business model that can bring them both lifestyle and economic rewards.