Small is a big thing in retail

Walk down global high streets or shopping malls at the moment and you will see a change beginning to happen. The appearance of newer, smaller, independent brands and stores beginning to appear. And it’s backed by an interesting trend that is being driven by a desire for a different type of consumer experience. These niche, small business retailers have a competitive advantage on their bigger, better capitalized, globally driven retailers - and that’s their personal touch. And it’s precisely this approach to seeing every customer as an individual, that is reshaping the retail landscape. The next big predicted trend in the retail space is that small is beautiful again, with a focus on personal, customer centric experiences that take place in both physical and digital retail spaces. It’s less about what is sold, and instead how you sell it. Market analysts attribute this retail shift to smaller niche player being seen as more authentic, connecting to local growers and value chains, and the power of story telling.