Understanding the power of Inbound Marketing

Today’s digitally empowered customers know all too well how to seek out the information they need on the products or services they are looking for, and they are no longer influenced simply by big advertising spend on tv, in glossy magazines, or on expensive billboards. Inbound marketing has changed all that, focusing on attracting customers through relevant and helpful content and adding value at every stage of the  customer's buying journey. With inbound marketing, customers find businesses, brands and products through blogs, search engines, and social media, all underpinned by great content that connects, addresses problems and needs, and has great visual and editorial appeal. Inbound marketing means that today, small agile businesses can compete with their larger counterparts for share of eyes and customer spend. The bottom line is that if you have a good understanding of your customers and what they need, and you can create compelling content, you can have as much brand power as your bigger rivals. That’s the power of Inbound Marketing!