Is your business tapping into the millennial ‘workation’ boom?

A recent study published by Airbnb has predicted that by 2025, 75% of all consumers and travellers will be millennials and younger generations, with this increasingly influential group making combine work/life travel a priority in their lives. They have reinvented the ‘workation’, where they pack up their laptops and other mobile devices and choose to spend time as digital nomads, working in more interesting places in the world than in a traditional corporate office building, and in a cubicle!. This represents a growing business opportunity for entrepreneurs who want to tap into this affluent and influential, uber design conscious market. Whether it’s businesses with trendy products in the niche travel bag market combining great design with mobile functionality, or designers creating the ultimate capsule wardrobe that fits into one airline carry-on bag, or those selling the latest digital accessories for the ultimate mobile work life.  These mobile workation consumers are discerning and interested in supporting niche entrepreneurial brands, particularly those with a strong social backstory. So is your business tapping into the millennial workation boom?