Everyone talks about the importance of great communication skills in business, but one of the most underrated of those skills is listening. In a world full of distractions and where we are permanently connected to our technology in one way or another, the art of listening is being lost. And yet, it can be a very powerful asset to any business. It’s crucial to listen to customers, to get their feedback, and to incorporate those learnings into future product or service development. It’s important to keep a close ear on developments in a particular industry sector that is key to the success of your business. And, it’s vital to listen to your employees, to gain their insights, and to ensure they stay motivated and committed to helping achieve the business vision and mission. The ability to listen in business is one that can pay dividends in the long-run, so it’s worth mastering the art of listening at an early stage.