Staying on trend in the social media space is key to any marketing and communications strategy for a business, so why not get those trends and insights from those in the know. The latest Internet Trends report by Mary Meeker, a partner at Kleiner Perkins Caufield & Byers has just been published, and as always, it makes for really interesting reading. Here are the top ten social media trends that entrepreneurs need to stay on top of this year.
- Two billion social media users = a big marketplace
- Social media is going mobile
- Social messaging overtook social media
- Chatbots are becoming the norm
- Social messaging will greatly benefit business
- Businesses can no longer afford to ignore social media
- Organic reach and referral traffic are plummeting
- Video is still the most popular content type
- User generated content can help drive reach and engagement
- Businesses are pouring more money into social ads