Everyone talks about the world going digital, and the impact of the digital economy on our everyday lives. So making for interesting reading this month is the 2018 Global Digital report published by Hootsuite and We Are Social, which has some fascinating facts and numbers. Did you know that with a global population of 7,593 billion people, there are now more than 4.021 billion using the internet. In 2017, Africa recorded the most significant increase in internet users, with 435 million connected over 1,272 billion people. This is 73 million new users or 20% more than the year before. The strong progress is attributable, according to the report, to a greater penetration rate for mobile phones in Africa, spurred by rapid development of high-speed networks. In Africa, the Southern part is the region with the highest internet penetration rate (51%); North Africa (49%); West Africa (39%); East Africa (27%); and Central Africa (12%). This powerful, digitally connected continent represents exciting market opportunities for women entrepreneurs in Africa in 2018.

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