Know your why

Ask any successful entrepreneur what makes them get up each morning, full of energy and enthusiasm to make the most of the day ahead; what drives them to greater heights in business each day; what keeps them going even in the toughest of times; chances are they will tell you confidently why they exist to do what they do - they know their why! They know their purpose in life and in business. Knowing your why is a fundamental building block to a successful entrepreneurial life journey. The leadership expert, Simon Sinek, famously said: “People don’t buy what you do; they buy why you do it.” He cites key examples from different eras such as the Wright Brothers, Apple Computers and Dr. Martin Luther King Jr., who made their mark in the world not simply because of the uniqueness of their ideas, but because they identified their “whys” early on in their journeys and were able to successfully communicate them to others, achieving worldwide success as a result. So the question you have to ask yourself is, ‘What is your Why?’