Test that new idea

There’s a great quote that goes: “Don’t go into something to test the waters, go into things to make waves.” Being innovative is part of the entrepreneurial journey, finding new ways of doing things or new ways of solving problems. However, the way to take an innovative idea and get it ready to launch in the marketplace requires a specific approach, which starts with solid market research. It’s amazing how many entrepreneurs simply develop an idea or product and launch it into the marketplace without actually doing some solid research first. Consumer insights are critical. Once you have taken that idea to the next level, and your initial research is telling you that your new product or service could have a customer base and be viable, then it’s all about Beta testing. So what exactly is Beta testing? Simply, it’s the last stage of testing a product with potential users before it makes it to the final marketplace. Beta testing is a great way of fine tuning a new idea, product or service, based on feedback from actual users. It’s only when you rigorously test a new idea that you will create an offering that can sell and find its place in the market.