Are you customer obsessed?

This month, global media reported that Amazon CEO, Jeff Bezos, is now the richest person of all time with a net worth of $105.1 billion. The majority of that net worth comes from the 78.9 million shares of Amazon stock he owns. This year so far, Amazon shares are up 7%, rising by 56% last year. So, what is Amazon’s incredible secret to success? According to Bezos, it starts with its Leadership Principles. The first Leadership Principle is customer obsession. The company believes leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers first and foremost. There is a lot that entrepreneurs can learn from Amazon’s Leadership Principle approach, because ultimately it doesn’t matter how big or small the business is, it all starts and ends with the customer. So, the question is, are you customer obsessed?