It's time to think globally in our businesses

Sitting here in a sun-filled square this morning in the business centre of Berlin, writing my Edit Daily article, and listening to a soprano practicing her performance in a nearby concert hall, I'm waiting to take my first meeting of the day. It represents the opportunity to talk to some key decision-makers and opinion-formers about the need for Africa's women entrepreneurs to get greater access to global markets and genuinely take their businesses and brands to a whole new level. I am struck once again by just how entrepreneurial a city Berlin is, and how interested it is in Africa's development to grow and support a whole new generation of ambitious, innovative and impactful women entrepreneurs who can make a real difference with their sustainable businesses. It reminds me that sometimes it is too easy and the safe option simply to think of our local business environment as being the only one that could be interested in our products and services. The world is a big place, with consumers in vast numbers, interested in making conscious purchasing decisions on products that have a great back story. Africa's women entrepreneurs have no shortage of those. So let's get the world to sit up and take notice, let's keep sharing our startup stories that resonate and connect with global audiences, lets keep thinking globally, and let's keep promoting the truly world-class, quality products that are already capturing the world's attention.