Keep spreading the word about your business

As we all know, launching a new startup business is just the first step on the journey - creating a buzz about it and getting potential customers to sit up and take notice, and of course buy from you, is quite another. So many small startups get off on the wrong foot when they wrongly assume that their network of family and friends will be all they need in the early days to kickstart their marketing activities and create awareness around the new brand. Unfortunately, this is not enough. Unless you are operating in such a niche area of business with few competitors, you will need to keep finding new and effective ways to spread the word about your business constantly. Friends and family are great in terms of supporting your efforts, but remember it’s not their core business, it’s yours, and no one can market your business quite like you as the founder. In the first few weeks and months of your launch, focus on promoting your business from as many different angles as possible. Use the power of social media, especially Facebook and Twitter, to connect with your audience, and consider using Facebook ads as a specific way of getting your brand out there. If you have a website, you need to drive traffic, so why not consider starting a blog to improve your site’s traffic and SEO.  Have you thought about submitting guest articles to other high traffic online platforms, or creating a podcast, or even speaking at an event? There are so many ways to spread the word about your business, products and brand - make sure you are incorporating them into your startup marketing plan.