Human interaction is good for business

For many entrepreneurs it’s becoming easier these days to run an entire business remotely, online harnessing the power of great technology, without actually having to physically interact with customers, contractors and even staff who may be located anywhere in the world. That’s all good and well from a productivity perspective, but at a human level we also need to ensure that we have meaningful, in-person connections with everyone who is part of our business. It’s how we get to understand the needs of those who are essential to our business success, it’s how we grow as human beings, and it’s how we get perspective in our business and personal lives. We can use brilliant apps and platforms such as Skype, Zoom, Periscope and others to interact remotely, but there is often no substitute for getting out there, seeing a client, meeting for a coffee and a catch up, going to a conference, or just meeting a fellow entrepreneur for support and encouragement. As Margaret Heffernan, serial entrepreneur and author of the best selling books ‘Women on Top - How Women Entrepreneurs are Re-Writing the Rules of Business Success’ are ‘A Bigger Prize’ says, “For good ideas and true innovation, you need human interaction, conflict, argument and debate.”