Are you making the connection with millennial consumers?

There’s no doubt about it, millennials are changing the consumer landscape globally. But the question has to be, is your business and brand making the right connections with this important consumer audience? Millennial consumers are often regarded as hard to reach, hard to attract, difficult to retain - but an interesting new research report, the ‘2017 Millennial Shopping Trends’ from digital marketing agency International Marketing, highlights that actually millennials are more brand loyal than other generational markets. The trick is connecting with them in the first place. The report shows good prices (56 percent) play a big role in driving millennials’ loyalty toward a brand. Affinity towards a particular brand (33 percent) and reliable delivery (25 percent) are other key factors. Here are a few other facts to get you thinking about how your business and brand is connecting with millennial consumers. 54% shop online; 50% buy goods using their smartphones; 60% research online ratings from other consumers before buying; 53% explore brands on social media networks; and 37% become brand loyal depending on the higher causes supported by a business and brand. So the bottom line is that millennial consumers can be brand loyal, it’s not a myth, but the loyalty has to be earned.